IMPERIUM Client Result
Software Engineering Career Coaching · EasyGrow

300 Unused Leads to $55K/Month in 6 Months.

Aman had viral YouTube videos, 300 coaching applications, and no idea how to convert any of them. Six months with EasyGrow: $55K in a single month, 90+ clients served, and a structured program that scales without him in every conversation.

Aman
Founder, Software Engineering Coaching · Former Engineer at Amazon, Shopify, HP
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$55K
Peak Month (Month 6)
90+
Clients Served in 6 Months
~40%
Close Rate
01 · The Bottleneck

300 applications. No conversion system. A gold mine sitting untouched.

Right Now
Viral YouTube content driving 300 applications into a coaching program — with no reliable way to convert them. Averaging $5-6K/month on a duct-taped funnel that sometimes worked and mostly didn't.
What Happens
Leads go cold without a system to handle them. Ten sales calls lost in a row with no feedback loop. Every week of confusion means more leads wasted and confidence eroding.
The Squeeze
No results-based guarantee. A sales process assembled from five different books that contradicted each other. A fulfillment model that couldn't scale past Aman's direct time on calls.
The Fix
Aman dedicated 3-4 hours a day to the program from day one — including dictating notes through a sinus infection that temporarily impaired his vision — and rebuilt offer, sales, funnel, and fulfillment from the ground up.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
~$5K
Inconsistent — peak of $13K, average far lower
Revenue arrived sporadically from YouTube sponsorships, AdSense, random coaching, and consulting. No cohesive formula. No predictable income stream.
Offer Guarantee
Weak
Satisfaction-based, subjective, exploitable
A half-program refund guarantee that gave prospects an easy exit — and no reason to believe the outcome would arrive. One prospect noted he knew someone who would abuse it.
Sales Process
Assembled
Built from 5 conflicting books with no coherent system
Spin selling, gap selling, Dotcom Secrets, two other books — picked up pieces from each but no unified framework. Ten lost calls in a row with nothing to learn from.
Fulfillment
Taped Together
Group calls twice a week, no structured program
Clients hopped on calls and Aman told them what to do. It worked — clients got internships — but it was entirely dependent on his time and impossible to scale.
Close Rate
Low / Inconsistent
No reliable conversion — 10 consecutive lost calls
Closed his second-ever sales call — one of the best feelings he'd had — then went 10 calls without another close. No system to diagnose why.
After 6 Months
Monthly Revenue
$55K/MO
Peak month, 6-month average ~$33K
June: $22K. July: $33K. August: $31K. September: $30K. November: $55K. A clear discontinuity from the $5-6K average that preceded EasyGrow.
Offer Guarantee
Results-Based
Get the job or get your money back
Prospects are no longer buying a program. They're buying an outcome — a six-figure job or a $30-40K internship. The guarantee tripled the quality of the pitch and removed all hesitation anchored to price.
Sales Process
Systematic
EasyGrow framework + 20+ Jack coaching sessions
A repeatable, feedback-loop-driven sales process refined through 20+ sessions with Jack's sales coaching. Real call recordings reviewed live. Close rate now sitting around 40%.
Fulfillment
Structured
2-month curriculum built from Consulting Nirvana training
100+ hours building a structured program that now serves 90+ clients without proportionally scaling Aman's time. He steps in for exceptions — not for every delivery.
Close Rate
~40%
Consistent and still improving
Built through repeated submission of real call recordings for live review, continuous objection refinement, and a process that compounds with each iteration.
03 · The Turning Point

Aman had 300 applications and didn't know what to do with them. He'd read Dotcom Secrets, $100M Offers, Spin Selling, Gap Selling — and still had no coherent conversion system. Then he watched Charlie's Film Booth interview, booked a call within 24 hours, and committed to going all-in the day he joined. He describes it as coals already burning — EasyGrow poured gasoline. Within weeks, the trajectory shifted entirely. June: $22K. July: $33K. The results-based guarantee alone, he says, immediately tripled the quality of every pitch. That was the piece that had been missing — not more information, but an outcome someone could actually buy.

"

It's like coals in a fire and then EasyGrow poured gasoline on that fire.

04 · How We Helped

The four levers.

Results-Based Guarantee

The single biggest unlock. Prospects stopped buying a program and started buying an outcome. "Get the job or get your money back" removed every price objection and immediately tripled the quality of the pitch.

Sales Coaching Loop

20+ sessions with Jack over six months. Real recordings reviewed live. Specific objections handled specifically. Aman's close rate reached 40% through iteration, not theory — a feedback loop no book can provide.

Offer Construction

The offer training rebuilt Aman's pitch from a vague satisfaction guarantee to a structured, outcome-tied program. The inbound funnel framework gave his 300 applications a system to flow through for the first time.

Fulfillment Architecture

Consulting Nirvana training enabled Aman to spend 100+ hours building a structured 2-month curriculum — going from duct-tape group calls to a scalable delivery system that now serves 90+ clients without his constant direct involvement.

05 · Key Actions Taken

What Aman did.

  1. Dedicated 3-4 hours per day to the program from day one — including dictating notes via voice transcription during a sinus infection that temporarily impaired his vision, because the work wasn't optional.
  2. Rebuilt the offer around a results-based guarantee: get a six-figure job offer or a $30-40K internship, or get the money back. Immediately eliminated the price hesitation that had been stalling prospects.
  3. Set up a structured inbound funnel modeled on the EasyGrow framework — application, consultation, conversion — giving the 300 existing leads a clear path for the first time.
  4. Submitted real call recordings to Jack's sales coaching sessions 20+ times over six months — reviewing specific objections, specific moments in calls, and refining the process iteratively through live feedback.
  5. Completed Consulting Nirvana training and spent 100+ hours building a structured 2-month curriculum — transitioning from group calls to a codified program that now delivers results for 90+ clients without scaling his personal time proportionally.
  6. Used the Skool community as a stabilizing anchor throughout — posting through difficult stretches (11 consecutive lost sales calls, disputes, chargebacks) and treating the community as a guardrail, not just a resource.
06 · Objections Overcome

What they believed. What was true.

"I can find all of this in books and YouTube for free."
→Aman had read 10+ books on sales, funnels, and offers. Still had no coherent system. The program delivered one in weeks — plus live feedback loops no book can replicate.
"I already have some business knowledge — I don't need this."
→Aman came in with three prior programs, viral YouTube content, and 300 leads. Still couldn't convert. Knowledge isn't the same as a system — and a system is what was missing.
"The investment is too large."
→Aman turned the investment into 20x+ returns within six months. "If I'd put that in the S&P 500 I'd have made a couple hundred bucks back." The comparison ends the conversation.
"I'll figure out my sales process on my own eventually."
→Ten consecutive lost calls with nothing to learn from. One month with Jack's coaching and the process changed completely. Eventually is a long time when leads are going cold every week.

300 leads. No system. Six months later: $55K in a single month.

For someone on the fence

"Watch the testimonials. Look at the results-based guarantee. And if you can hear it in my voice — it is worth every penny. I was able to 2,000x my initial investment in six months. I'm only halfway through the program. I'd recommend joining if I were talking to my past self."

— Aman