IMPERIUM Client Result
Tech Career Coaching · EasyGrow

ZERO SALES SKILLS TO $130K/MONTH IN 13 MONTHS.

From inconsistent $3K months and a YouTube audience with no monetization system, Aman built a full-scale tech career coaching business — complete with a sales team, expert coaches, and a results-based guarantee — generating over $130K in a single month.

Aman
Founder, Tech Career Coaching · New York City
Scroll for the full record
$130K
Peak Monthly Revenue
43×
Revenue Growth
13 Mo
Time in Program
01 · The Bottleneck

300 applications. No sales system. Every opportunity leaked.

Right Now
Running a coaching program with under five clients. The YouTube channel is generating 300 inbound applications — but almost none are converting into paying students.
What Happens
Revenue stalls at $3K–$8K per month. Without a sales framework or structured fulfillment, there's a hard ceiling on how far the business can go.
The Squeeze
Aman is handling coaching, lead gen, team management, and sales calls alone — maxing out at four or five calls per day with no repeatable close process in place.
The Fix
Joined EasyGrow. Built a complete sales system from scratch, overhauled fulfillment, introduced a results-based guarantee, then hired closers and FAANG-level expert coaches.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$3K–$8K
inconsistent, no repeatable system
Revenue came and went without explanation. A good month was luck. No process determined the outcome.
Sales Capability
Zero Experience
had skimmed two books, nothing more
Never gone through a structured sales framework. Relied on loose advice from a friend in sales. No close rate, no process, no confidence.
Offer Structure
No Guarantee
clients buying a program, not an outcome
Prospects were purchasing access to coaching — with nothing anchoring their commitment to a result. Conversion hesitation was high.
Team Size
Solo
every function handled alone
Lead gen, coaching, sales, and fulfillment all fell on Aman. A hard daily cap on calls meant a hard cap on revenue.
Fulfillment
Basic Coaching
no structured roadmap or authority layer
A handful of students with informal one-on-one coaching. No scalable system, no course infrastructure, no expert bench to deliver results at volume.
After 13 Months
Monthly Revenue
$130K/Mo
peak month, scaling toward $150K
A two-closer sales team and a proven funnel now drive consistent, compounding revenue. The ceiling has not yet been found.
Sales Capability
Sales Manager
closed hundreds of calls before outsourcing a single one
Mastered the full sales process himself — then built and now coaches a two-person sales team daily, troubleshooting calls and messaging in real time.
Offer Structure
Results Guarantee
full refund if no target job is secured
Clients now buy the outcome — their specific software engineering job — or they get their money back. This single change, per Aman, probably doubled the business.
Team Size
10–15 People
2 closers, 6 expert coaches, editors, ops
Every business function now has a dedicated person. Aman has transitioned from executor to CEO — placing people, not pushing buttons.
Fulfillment
6 Expert Coaches
engineers and recruiters from Meta, Google, Amazon, Microsoft
Students are coached by active insiders at the world's top tech companies. The product is now stronger than any single founder could deliver alone.
03 · The Turning Point

Aman had 300 people applying to his program through YouTube — but was converting almost none of them. The audience existed. The demand existed. What didn't exist was a sales framework, a fulfillment system, or an offer structure that could turn attention into revenue. Joining EasyGrow gave him all three simultaneously: a sales module he completed from scratch, a fulfillment overhaul, and the results-based guarantee that reframed every sales conversation. Prospects stopped evaluating a coaching program. They started buying a guaranteed outcome. That shift, applied to the audience that already existed, produced the first $40K–$50K months — and set the floor for everything that followed.

"

When you have a results-based offer, they're no longer buying a program. They're buying the outcome.

04 · How We Helped

The four levers.

Sales From Zero

Charlie's sales training gave Aman a complete framework for the first time. He went from skimming two books to mastering hundreds of calls himself — building the competence to coach his own team before ever hiring a closer.

Fulfillment Overhaul

Built a structured roadmap and course for students, layered with live coaching — transforming an informal arrangement into a deliverable-driven program that scales without depending on Aman's direct hours.

Results-Based Offer

Introduced a results-guarantee that changed what clients were actually purchasing. The offer now promises a specific software engineering job — or a full refund. Purchase hesitation dropped. Revenue doubled.

Scale Infrastructure

Provided the model for hiring expert coaches and building a sales team — giving Aman the blueprint to move from solo operator doing five calls a day to CEO of a 10–15 person business generating $130K per month.

05 · Key Actions Taken

What Aman did.

  1. Went through EasyGrow's full sales training from scratch and closed hundreds of calls personally before outsourcing a single call to anyone else.
  2. Rebuilt fulfillment with a structured student roadmap, milestone-based course content, and live coaching sessions layered on top.
  3. Added a results-based guarantee to the offer — a full refund if the student does not land their target software engineering job.
  4. Hired a full-time closer through Closer.io after proving he could sustain enough inbound call volume to support a dedicated salesperson.
  5. Brought in six industry expert coaches — engineers and recruiters currently employed at Meta, Google, Amazon, and Microsoft — to deliver coaching under the brand.
  6. Hired a second closer and spent 10 hours a day on lead generation to feed both salespeople simultaneously, pushing monthly revenue to $130K.
06 · Objections Overcome

What they believed. What was true.

"I don't know anything about sales — I can't build a sales business."
→You don't need experience. You need a framework. Aman went from zero to closing at 30–40% by following a structured system — then taught his team to do the same.
"I should outsource sales early so I can focus on the product."
→Outsourcing before you understand the process leaves you unable to fix it. Aman spent six months closing himself. That's why his sales team works — and stays.
"My audience isn't big enough to scale a real business."
→300 people were already applying. The constraint was conversion, not traffic. A system applied to an existing audience beat raw audience size every time.
"I can't afford to hire a team until revenue is more stable."
→Aman hired his first closer before he felt ready — as a calculated bet. Revenue jumped from ~$30K to $70–80K per month within weeks of making the hire.

The audience was already there. All that was missing was the system to close it.

For someone on the fence

"Join the program — but then actually do the work. There was a period where I was temporarily blind and I was still voice-dictating notes and doing the documents. The program gave me everything I needed. What made it work was that I actually used it."

— Aman