IMPERIUM Client Result
Solar Energy · EasyGrow

Military Service Done. Direction Missing. $10K/Month In Six.

Asbjorn finished military service, spent two months calling every niche with no results, then found the program. Six months later he hit $10K in a month — with five solar clients, a commission model, and a plan to hit $50K by summer.

Asbjorn
Founder, SolCL · Oslo, Norway
Scroll for the full record
$10K/MO
Peak Month Revenue
∞%
Growth From Zero
6 MO
Time In Program
01 · The Bottleneck

No niche focus and no system — just scattered outreach to every industry, with nothing to show for it.

Right Now
You just finished military service. You've spent two months cold-calling random niches, watching YouTube, with no routine — and no real plan to follow.
What Happens
Without focus, every call is a shot in the dark. Without a system, there's no data to improve from. Weeks pass with nothing to show. Energy burns but results don't compound.
The Squeeze
You keep going broad because picking one thing feels like closing doors. But broad means invisible. You're talking to everyone, which means you're reaching no one.
The Fix
Asbjorn committed to solar energy, built a commission-based client model, and followed the program's linear structure — turning scattered effort into focused, compounding results.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$0
random outreach, no results
Two months of effort with a partner produced zero revenue. No repeatable system, no industry focus, no qualified pipeline. Motivation high, output nonexistent.
Niche
All Industries
no focus, calling everyone
Called different types of niches without a plan — just watching YouTube and trying things at random. No commitment, no specialization, no authority.
Sales Process
Unconfident
no framework, no experience
Sales calls to established business owners felt intimidating. No script, no framework, and the sense of "sitting in my room" calling people who had done far more.
Daily Routine
Unstructured
no system, no clarity
No morning structure, no daily plan, no clarity on what to prioritize. Stress was high. Progress was invisible. The work itself felt overwhelming.
Team
2 People
no team, no plan
Just Asbjorn and a partner, figuring it out without a playbook. The ambition was real. The infrastructure wasn't.
After 6 Months
Monthly Revenue
$10K/Mo
solar niche, commission-based
Hit $10K in a single month after deploying a focused, systematic approach. Three more clients going live in the following weeks — aiming for $10–20K monthly and $50K by summer.
Niche
Solar Energy
long-term commitment
Chose solar partly from personal conviction — invested in Tesla since age 16, driven by renewable energy. Passion plus a real market created sustainable focus.
Sales Process
Closing
diagnostic framework, adapted
Learned and deployed the diagnostic close process from EasyGrow — adapted it to fit Norwegian business culture, and it worked. Pain-point selling crossed the cultural barrier.
Daily Routine
Structured
cold showers, notes, meditation
Built a daily operating rhythm that reduced stress and compounded effort over months. The internal resistance didn't disappear — but Asbjorn learned to work through it.
Team
5-Person
daily + commission-based staff
Four additional people — some daily, some commission-only — running a delivery system for five solar clients. Hiring more in summer to support scale.
03 · The Turning Point

When Asbjorn joined, he didn't even have the finances. His parents helped cover the cost. He was fresh out of military service, living at home, with barely €100 a month left for himself after paying the investment back. The fact that he went through with it anyway — arranging a second job, cutting everything back — and then hit $10K, says everything. The program didn't give him drive. It gave his drive somewhere to go. He described seeing the program's structure as a relief: "Okay, they're going to help me." Not a golden formula. A linear path.

"

I just trusted you. It seemed like genuine.

04 · How We Helped

The four levers.

Niche Commitment

The foundations module gave Asbjorn a framework for committing to solar — and building everything around it. Two months of calling every industry had proven that scattered positioning produces nothing.

Outbound System

Moving from random calls to a structured, linear outreach process gave Asbjorn's effort somewhere to land. Each action built on the last. The system created compounding rather than chaos.

Sales Framework

The close process from EasyGrow transferred directly — even across cultures. Asbjorn adapted it to Norwegian business norms and found that making buyers uncomfortable about their problem still worked.

Mindset Module

He went through it approximately 10 times. It reframed how Asbjorn handled stress, resistance, and the internal voice that says to slow down. Cold showers and daily written notes became physical anchors.

05 · Key Actions Taken

What Asbjorn did.

  1. Secured financing to join the program — took a second job and lived on €100/month to pay it back while running the business
  2. Committed to the solar energy niche after two months of niche-less outreach proved broad positioning doesn't work
  3. Built a commission-based client model with setup fees — structured around the "too good to say no" offer framework
  4. Deployed and adapted EasyGrow's close framework for the Norwegian market, using pain-point selling across cultural lines
  5. Built a 5-person team and launched five clients with a systematized delivery process before expanding further
  6. Went through the mindset module approximately 10 times — using it as a recurring operating system, not a one-time lesson
06 · Objections Overcome

What they believed. What was true.

"I can't afford this right now."
→Asbjorn didn't have the money. He arranged a second job, got family support, and lived on €100/month. Six months later he hit $10K.
"I can figure it out on YouTube — there's free information everywhere."
→Two months of YouTube produced zero results. The program's linear structure was the difference — not the information, but the order.
"My market is different — this might not work in Norway."
→The sales framework felt culturally unfamiliar. Asbjorn adapted the process and Norwegian business owners responded. The principles crossed the border.
"This is a big commitment on just one YouTube video."
→Asbjorn found the program from a single video and joined based on trust. He described seeing the founders as "genuine." The leap proved worth it.

Fresh out of military service. No clients, no system, €100/month for himself. $10K in six months.

For someone on the fence

"It's like choosing between two pains. You can stay where you are — or you can build something. Going it alone would have taken two to three years. This took six months. Time is the most valuable thing."

— Asbjorn