IMPERIUM Client Result
Real Estate Lead Gen · EasyGrow

STUCK AT $10K TO $25K/MONTH IN 7 MONTHS.

Ben built a real estate investor lead gen agency to $10K on his own, then stalled. A flat retainer model, unmotivated setters, and no scalable offer kept him there. Seven months later, the business runs itself at 1–2 hours a day.

Ben
Founder, AI Lead Generation (Real Estate) · Not specified
Scroll for the full record
$25K/MO
Monthly Recurring Revenue
2.5X
Revenue Growth in 7 Months
7 MOS
Time in Program
01 · The Bottleneck

Built to $10K alone. No offer structure, no incentivized team, no path forward.

Right Now
Ben had built his real estate lead gen agency to $10K recurring on a flat retainer model. He was doing the closing himself, managing flat-rate setters, and had no mechanism to scale beyond his own hours.
What Happens
Setters on flat rates have no incentive to push harder. Ben is the bottleneck in the close. Revenue stalls. No clear path to $25K without simply adding more of Ben's own time — which is finite.
The Squeeze
The offer was vanilla — one flat fee, no guarantee, no performance element. Nothing differentiated the pitch, nothing incentivized the team, and nothing created urgency for the client to say yes fast.
The Fix
Rebuilt the offer with a setup fee, monthly retainer, and $250 per qualified investor call. Switched to commission-only setters. Hired two closers from luxury sales. Built SOPs. Removed Ben from closing entirely.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$10K/MO
flat retainer, no compound mechanism
Built alone over seven to eight months without a program. No clear path beyond it — the model had no performance component and no mechanism to stack recurring revenue.
Offer Structure
FLAT RETAINER
one price, no guarantee, no upside
Clients paid a single monthly fee. No performance element. No risk reversal. Nothing that differentiated the pitch or gave the team any incentive to deliver beyond the minimum.
Setting System
FLAT-RATE SETTERS
Philippines team, no commission
Philippines-based setters on flat rates. Appointments booked, but no incentive to push harder. Volume stayed low and motivation was structurally absent.
Time Invested
FULL-TIME
Ben closing and managing everything
Ben was the closer. Ben was managing setting. Every hour in the business was a constraint on scale — and there was no system to replace him.
Sales Capability
BEN ONLY
no closers, no pipeline structure
All deal flow depended on Ben showing up to every call. No team to build pipeline. No growth without adding his own time — which was already maxed.
After 7 Months
Monthly Revenue
$25K/MO
hybrid model, compounding recurring
Added $15K recurring in seven months by restructuring the offer, incentivizing the team, and systemizing the acquisition process. Revenue compounds without Ben in the process.
Offer Structure
HYBRID MODEL
setup + retainer + $250/qualified call
Clients pay a setup fee upfront, a "keep the lights on" monthly retainer, and $250 for every qualified investor call delivered. The team is financially motivated. Clients only pay for results.
Setting System
35–50 CALLS/WK
commission-only, LinkedIn-focused
Two commission-only setters now generate 35–50 appointments per week, finding leads individually on LinkedIn — no automation, full targeting precision, high conversion.
Time Invested
1–2 HRS/DAY
optionally less, fully systemized
Systemized to the point where Ben could step back to one hour every other day. He stays active to pursue further growth and build out the info product — not because the machine needs him.
Sales Capability
2 CLOSERS
luxury sales backgrounds, SOPs in place
Two commission closers — one ex-Porsche sales manager, one from luxury automotive — building pipeline independently and converting across a multi-touch process with documented SOPs.
03 · The Turning Point

Ben approached EasyGrow the way he approached everything in business: like a soldier. Thirteen years in the Army had trained him to follow a system first and tweak later. When he got to the sales and setting sections, he stopped watching more content and just did it. The closers he hired — ex-Porsche, ex-luxury automotive — turned out to be exactly the caliber the offer deserved. Within weeks, pipeline was building. The realization that landed hardest: the offer wasn't the problem. The structure around it was. Change the structure, change the result.

"

Don't overthink what's in the program. Follow along. Don't think — do. Almost is the principle.

04 · How We Helped

The four levers.

Offer Rebuild

Moved Ben from a flat retainer model to a performance-based hybrid: setup fee, monthly retainer, and $250 per qualified investor call delivered. Clients only pay when they win. The team only earns when they deliver.

Setting Infrastructure

Replaced flat-rate Philippines setters with commission-only operators who find each lead individually on LinkedIn. Two setters now generate 35–50 appointments per week across two closers without automation.

Sales Team Assembly

Provided the framework to recruit, pitch the role, and onboard commission closers. Ben applied it to attract two candidates from luxury sales backgrounds — then trained them on SOPs without heavy ongoing input.

Systems & Delegation

Built documented SOPs across setting, closing, and delivery. The system runs at 1–2 hours per day without Ben in any operational role. He shifted focus to the info product while the agency scales in parallel.

05 · Key Actions Taken

What Ben did.

  1. Rebuilt the offer from a flat retainer to a hybrid model — setup fee, monthly retainer, and $250 per qualified investor call generated.
  2. Replaced flat-rate Philippines setters with commission-only operators running targeted individual LinkedIn outreach — no automation software.
  3. Hired two commission closers from luxury sales backgrounds by advertising the role, selling the opportunity, and screening for the right profile.
  4. Built documented SOPs across setting, closing, and delivery — enabling new team members to onboard without heavy training from Ben.
  5. Shifted market focus from UK to US, where 75% of new clients now originate — a move partly inspired by seeing what other program clients were doing in their markets.
  6. Attended coaching calls as a clinic — joining only when a specific problem needed solving, not passively, and getting precise answers fast.
06 · Objections Overcome

What they believed. What was true.

"I don't have time — I have too much going on outside this business."
→Running the full operation at 1–2 hours per day within 7 months of joining.
"I'm already at $10K — I've probably figured out enough to grow from here."
→Offer structure, setting incentives, and sales team were the exact gaps. None of them were visible until the program surfaced them.
"I need one-to-one coaching to get real, personalized answers."
→Group coaching calls gave more relevant, contextualized help than any one-to-one arrangement — with context built across weeks of attendance.
"Other programs taught me the same things — there's no new information here."
→Previous courses were "skin deep." The depth and logical structure here were categorically different — and the results reflected it.

$10K agency owner to systemized, part-time operator generating $25K/month.

For someone on the fence

"If you're in a position to commit, go for it. If you want to make a big change and you've got the capacity — the drive — the short version is: just go for it."

— Ben