IMPERIUM Client Result
Performance Marketing Agency · EasyGrow & Mastermind

FROM $67K TO $220K/MONTH IN 12 MONTHS.

Chris ran a growing marketing agency for AV and construction businesses. He wasn't struggling — he was plateauing. Within two months of joining EasyGrow, he hit his first $100K month. Twelve months later, he'd more than tripled the business.

Chris
Founder, Freedom for Marketing · AV, Smart Home & Construction
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$220K
Monthly Revenue
3.3×
Revenue Growth
12 Mo
Time in Program
01 · The Bottleneck

Revenue was growing. The system behind it wasn't.

Right Now
Running a marketing agency at $67K/month with a team already in place. Growth is happening — but it's running on effort and instinct rather than engineered, replicable systems.
What Happens
Without a structured sales process, close rates stay low. Without data discipline, decisions are emotional. The business grows slower than its potential and harder than it should.
The Squeeze
Managing 10–15 people directly, with every process owner reporting to the founder. Shiny object syndrome pulls attention toward tactics instead of fundamentals. Scale compresses against a flat org structure.
The Fix
Implemented the sales script — close rate jumped 50% in the first months. Restructured the org. Hired a sales manager through the mastermind network. Hit $200K on a Black Friday launch built with the team.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$67K/Mo
growing, but slowly
"I wanted to accelerate our growth. I felt like there was always information that could make it faster — and you guys had it."
Close Rate
~8%
unstructured process
A script existed, but the structure behind it didn't. 8% close rate on qualified calls meant most of the pipeline walked away unconverted.
Team Structure
Flat
15 direct reports
"When I joined, everyone was under me. I was managing 10 to 15 people directly. That was a lot." Growth compressed against the founder's capacity.
Data Discipline
Intuition
emotional decisions
"I have this shiny object syndrome — let's change this, let's change that." Without data, every decision is a guess dressed up as strategy.
Sales Process
Manual
no pre-call system
No personalised pre-call videos. No structured discovery or temp check. No formal close sequence. Good instincts trying to substitute for engineered process.
After 12 Months
Monthly Revenue
$220K/Mo
systematized, repeatable
First $100K month by April — two months after joining. First $200K month on the back of a single Black Friday campaign built with the mastermind team.
Close Rate
~15%
50% improvement, immediately
From 8% to 15% on the same call volume. On 100 qualified meetings, that's seven additional clients per month — without touching lead generation.
Team Structure
3-Layer Org
three defined managers
Eric owns performance and creative. Anna runs ops and client success. A new sales manager — hired through the mastermind — leads a seven-person sales team.
Data Discipline
Metrics-Led
Eric owns the numbers
Every decision goes through data first. Eric can recite KPIs on demand. The business runs on proof, not feeling — and shiny objects get filtered out automatically.
Sales Process
Engineered
scripted intro to close
Personalised pre-call videos. Rebuilt discovery and pitch. Temp check before close. Every stage of the call has a documented purpose and a measurable outcome.
03 · The Turning Point

Chris didn't join because he needed saving. He joined because he was impressed by the process used to close him. He told Jack directly on the sales call: "You guys know how to sell. I want to do the same for my business." That observation turned out to be exactly right — the sales operating system was the first lever he pulled, and the business hit $100K within two months. When the mastermind co-built a Black Friday campaign with him six months in, one launch pushed revenue past $200K. The goal before the call was a ring for his girlfriend. By October, he had it.

"

I can say honestly — very honest — that I did a lot of masterminds and this is a really good program. This is a really good mastermind and you guys really care about your customers.

04 · How We Helped

The four levers.

Sales System Rebuild

Pre-call video sequences, restructured discovery, formal pitch and close with a temp check. Close rate moved from 8% to 15% immediately. Two months after joining, the business crossed $100K for the first time.

Black Friday Campaign

The mastermind team co-built a Black Friday launch — scripts, automations, full sequences. One campaign generated 20–30 new clients and pushed revenue past $200K, paying back the mastermind investment many times over.

Org Redesign

Moved from 15 direct reports to a three-layer org with defined managers. Chris now operates as CEO. The business runs whether he's in it or not — decisions flow through structure, not through him personally.

Metrics Culture

Acquisition Genesis reinforced what Eric already knew: data is the decision-maker. The program gave the team a shared framework for tracking what matters and discarding everything that doesn't.

05 · Key Actions Taken

What Chris did.

  1. Implemented the EasyGrow sales script within the first weeks — personalised pre-call videos, restructured discovery, formal close sequence with temp check.
  2. Added cold outreach channels — email sequences, LinkedIn, SMS — as structured acquisition methods alongside existing inbound, using the full program methodology.
  3. Co-built and launched a Black Friday offer with the mastermind team, generating 20–30 clients in a single month and pushing revenue past $200K for the first time.
  4. Restructured the org from 15 direct reports to three defined manager layers: performance/creative, ops/client success, and sales.
  5. Hired a new bilingual sales manager through the mastermind network — a proven closer with a strong track record, not a posting on a job board.
  6. Reinvested early profits into team, coaching, and systems rather than personal lifestyle — treating the business as the asset, not the salary.
06 · Objections Overcome

What they believed. What was true.

"I already have a team and a process — what more do I need?"
→The process was working. The system behind it wasn't. A 50% jump in close rate appeared within weeks of rebuilding the sales structure from first principles.
"Courses and masterminds are often a waste of money."
→Chris had invested over $200K in programs. He'd seen bad ones. "This is a genuinely helpful program. You put a lot of energy and effort into creating it."
"Once I give a testimonial, they'll stop paying attention to me."
→Chris deliberately waited months to test it. Support continued throughout. "They are not trying to take your money and disappear."
"I can figure this out myself — I'm already doing well."
→$67K to $220K in 12 months. "It's a no-brainer. If you want to improve your sales or product or whatever, these guys are going to help you."

He already had a business. EasyGrow built the machine behind it.

For someone on the fence

"Invest in yourself, your team, and your business. Make so much money that you're not able to spend it all at once anymore. Delayed gratification is the whole game — and the guys who sprint fall apart."

— Chris