IMPERIUM Client Result
Affiliate Marketing Education · EasyGrow Mastermind

$40K AND DOING EVERYTHING ALONE TO $200K/MONTH IN 9 MONTHS.

Edvin and August had a product that worked — and a structure slowly destroying it. Five personal coaching calls per client, a 20% refund rate, and one operator running everything. Nine months later: $200K revenue, $110K net profit, and a structure built to scale.

Edvin & August
Co-Founders, Affiliate Marketing Education · Cyprus
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$200K/MO
Monthly Revenue
5X
Revenue Growth in 9 Months
9 MOS
Time in Program
01 · The Bottleneck

Over-delivering for the price. The product worked. The packaging was killing it.

Right Now
Edvin running everything solo at $40K/month — sales calls, client support, content, strategy. August contributing part-time from his day job. Revenue growing but the structure couldn't hold the weight.
What Happens
Five personal coaching calls per client plus Slack support channels means every new sale adds hours directly to Edvin's schedule. No community. No leverage. A 20% refund rate from an open 14-day window compounds the damage.
The Squeeze
Offering too much for too little. Every client has direct access to Edvin — making quality impossible to scale and churn easy to trigger. The open refund window signals low commitment and fills the cohort with the wrong buyers.
The Fix
Rebuilt on School. Cut personal calls. Added three weekly group sessions. Removed the 14-day window and replaced it with a results-based guarantee. Hired commission closers and removed Edvin from the sales seat.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$40K/MO
solo operator, structurally fragile
Edvin running sales, delivery, and support alone. August part-time from his day job. Revenue growing — but every new client added directly to Edvin's workload with no leverage.
Refund Rate
20%
open 14-day window, no guard rails
A blanket 14-day refund policy with no action requirements attracted buyers who enrolled impulsively and churned before engaging. The community paid for their indecision.
Support Model
5 PERSONAL CALLS
per client, all through Edvin
Every client got five one-on-one coaching calls with Edvin personally. Plus Slack channels for support. No community. No shared learning. No scale without burning out.
Close Rate
25%
low conviction, unclear program
Edvin's personal close rate sat at 25% before the V2 rebuild. The offer was unclear and the conviction wasn't there. It showed on every call.
Team
1.5 PEOPLE
Edvin full-time, August part-time
One founder doing everything, one co-founder splitting time between a day job and the business. No closers. No support staff. No infrastructure for growth.
After 9 Months
Monthly Revenue
$200K/MO
$100–110K net profit after VAT
Five times the revenue in nine months — with $100–110K net profit after VAT. Edvin and August relocated from Sweden to Cyprus. The business now runs with them, not through them.
Refund Rate
3%
results-based guarantee only
Replaced the open window with a structured, action-contingent guarantee. Refund rate dropped from 20% to 3% immediately — and the quality of enrolled clients improved sharply.
Support Model
3 WEEKLY GROUPS
Q&A + Q&A + technical call
Two general Q&A calls and one technical support call weekly. Support runs through the community — questions benefit all members, not just the one who asked.
Close Rate
40%
V2 rebuilt, conviction-driven
After rebuilding the program, Edvin's personal close rate jumped from 25% to 40% without changing the script — only his conviction in the product. Then he hired closers and stepped off calls entirely.
Team
4 PEOPLE
2 founders + 2 closers, expanding
August left his job full-time. Two commission closers hired and running. Two additional reps added as the business continued to scale past $200K.
03 · The Turning Point

The first Mastermind was the hinge. Edvin and August came to London knowing they needed to scale — but not yet knowing what that meant structurally. Within the event, they identified the exact things they were doing wrong: the five personal calls, the open refund window, the Thinkific mess, the Slack chaos. They went home and cut it all. Refund rate dropped from 20% to 3%. Edvin rebuilt the V2 program with full conviction. His close rate jumped from 25% to 40% without changing his script. The product had always been good. The packaging had been quietly destroying it.

"

Listen, learn — and do what you learn. Don't listen to your own feelings. It will suck in the beginning. It won't feel good. But just do it — because it works.

04 · How We Helped

The four levers.

Product Restructure

Removed the one-on-one call model entirely and rebuilt delivery around three weekly group sessions and community-first support on School. Cut support load while improving client outcomes and community engagement simultaneously.

Offer Overhaul

Eliminated the open 14-day refund window and replaced it with a structured results-based guarantee — dropping the refund rate from 20% to 3% and raising the quality of enrolled clients across every cohort.

Sales Infrastructure

Provided training, frameworks, and onboarding structures to hire the first commission closers. Edvin exited the sales seat entirely. August left his day job full-time. The business now scales without either founder on every call.

Directional Clarity

Each Mastermind event surfaced the specific decisions needed at that exact growth stage: when to hire, what to cut, how to price, how to build for margin. The answers changed every quarter as the business scaled.

05 · Key Actions Taken

What Edvin & August did.

  1. Rebuilt the program on School with structured modules, two general Q&A calls, and a dedicated weekly technical support call replacing the personal call model.
  2. Removed the open 14-day refund window and replaced it with a results-based guarantee — cutting refund rate from 20% to 3% immediately.
  3. Rebuilt V2 of the program from scratch with full conviction — personal close rate jumped from 25% to 40% without a single script change.
  4. Hired two commission-based sales closers and removed Edvin from the sales seat entirely, freeing him to focus on product and strategy.
  5. August left his day job full-time and took ownership of operations, systems, and support — working 12-hour days alongside Edvin to build the infrastructure.
  6. Attended every Mastermind event and executed on the most urgent action items immediately upon returning home — each session produced a structured rebuild.
06 · Objections Overcome

What they believed. What was true.

"We're already at $40K and growing — we don't need Mastermind-level support yet."
→The structural issues that would have capped or crashed the business were invisible from inside it. The Mastermind surfaced them in the first session.
"The 14-day refund window protects clients and builds trust in the offer."
→Removing it dropped the refund rate from 20% to 3%. A results-based guarantee built more trust — and filtered for better buyers.
"Personal coaching calls are what clients pay for — it's our core value prop."
→Replacing personal calls with group delivery raised quality, capacity, and community engagement simultaneously. Clients got more, not less.
"Scaling the team will create complexity and chaos at this stage."
→Two founders and two closers now run a $200K/month business together from Cyprus. The structure holds. The margin is 55%.

Solo operator burning out at $40K to $200K/month and 55% margin in 9 months.

For someone on the fence

"Figure out what you really want with your life — and if you want what you say you want, do it. I've been through a few programs. There's nothing that compares. If you want that help, don't wait. Just do it."

— Edvin