IMPERIUM Client Result
Coaches & Consultants · EasyGrow

CHAOS AND NO CLOSE TO $47K/MONTH IN 9 MONTHS.

Gabriel was booking calls but couldn't close them. No tracking, no objection handling, no process behind any of it. Nine months inside EasyGrow rebuilt his client acquisition agency from the ground up — and took it to $47k a month.

Gabriel
Founder, Client Acquisition for Coaches & Consultants
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$47K/MO
Current Monthly Revenue
7%
Appointment Booking Rate
9 MO
Time in Program
01 · The Bottleneck

Getting calls. Losing them. No system behind either outcome.

Right Now
Running a client acquisition business for coaches and consultants — with some appointments coming in but no reliable process for converting them. Revenue between $6–8k a month, inconsistently.
What Happens
Different outreach scripts for every prospect. Nothing tracked. No way to know if the booking rate is 1% or 5%. No visibility into where clients are won or lost.
The Squeeze
Objection handling rated minus 10. The easy objections got handled. Anything nuanced ended the call. Prospects walked and Gabriel didn't know how to stop it — or why it was happening.
The Fix
Implemented structured metrics tracking (ABR, reply rate, send rate), adapted DM outbound system, and transformed objection handling through weekly live sales coaching calls.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$6–8K
inconsistent, no floor
Some months $8k, others $6k or below. No predictability, no floor, no ability to invest in the business or plan ahead with confidence.
Appointment Booking
RANDOM
1–2% ABR, chaotic outreach
Different script for every prospect. No metrics tracked. No way to identify what was working or whether anything was working at all.
Sales Capability
BROKEN
no close framework, -10 objection handling
Questions were there. Objection handling wasn't. Complex objections ended calls. Prospects left without a fight, and Gabriel let them go.
Tracking
NOTHING
operating blind across every metric
No ABR, no reply rate, no send rate, no conversion data. Every decision was based on feeling. Business was God-help-me territory.
Mindset
PASSIVE
limiting beliefs around pushing prospects
Believed prospects didn't want to be pushed. Treated objections as final answers rather than part of the process. Closed far less as a result.
After 9 Months
Monthly Revenue
$47K
consistent, scaling toward $100K
$47k per month and gunning for $50k. The pipeline is full, the process is systematic, and the next stage is already mapped.
Appointment Booking
7% ABR
consistent month over month
Seven percent ABR, held consistently. Full control over the top of the funnel — Gabriel knows exactly how many messages become meetings.
Sales Capability
SYSTEMATIC
objection handling, first-call closes
Objections are handled in real time. Closes happen on the first call. The entire process — from discovery to payment — is deliberate and repeatable.
Tracking
FULL STACK
ABR, reply rate, send rate, conversion
Every number that matters is tracked. Problems are visible the moment they appear. Decisions are based on data, not instinct.
Mindset
DELIBERATE
broke beliefs, confident in healthy persistence
Understands that healthy persistence in sales isn't pushiness — it's service. Broke the limiting beliefs that were letting prospects self-sabotage.
03 · The Turning Point

Before Gabriel had opened a single module inside the program, he experienced Jack's sales process firsthand — as a prospect. The call was so structurally different from anything he'd been through that he absorbed the framework on the spot. Within days, he closed the next two or three prospects using what he'd felt on that call. That was before the content. By the time he started working through the coaching calls and having his own calls audited, everything started connecting. Objections he previously let slide became the moments where deals were made or lost. Each coaching session added a layer. The picture became clearer. The closes followed.

"

I just realized how bad I am at sales and how rusty the sales process is.

04 · How We Helped

The four levers.

Sales Coaching Calls

Weekly live coaching with coaches who actually close at a high level. Getting specific objections unpacked in real time — and implementing the answer on the next call — is what moved the needle most. Video content alone couldn't have done it.

Outbound System

Gabriel adapted the DM sorcery system into a hybrid model — 60% program, 40% his own iteration — and tracked it for the first time. ABR went from 1–2% to a consistent 7% month over month.

Acquisition Genesis

Taught him how to think about his business rather than just execute tactics. That foundation allowed him to build his own outreach model rather than depend on scripts — and to keep iterating when conditions changed.

Mindset Module

Broke the limiting beliefs around appointment booking and selling that were quietly blocking growth. The way you think influences how you run every system, show up on every call, and deliver for every client.

05 · Key Actions Taken

What Gabriel did.

  1. Absorbed the Imperium sales framework from his own sales call experience and immediately applied it to close the next two or three prospects — before finishing a single module.
  2. Built full metric tracking from zero: ABR, positive reply rate, send rate — and used the data to drive every outreach decision from that point forward.
  3. Adapted the DM sorcery outbound system into a 60/40 hybrid that fit his market and sustained a 7% ABR consistently month over month.
  4. Joined weekly sales coaching calls and had his actual calls audited — surfacing the small details that compound into close rate over time.
  5. Joined outbound coaching calls with Will for specific guidance on appointment setter management and process refinement.
  6. Worked through Acquisition Genesis to build an independent framework for thinking — allowing him to adapt his offer, outreach, and positioning without relying on any single tactic.
06 · Objections Overcome

What they believed. What was true.

"I've taken sales courses before — I already know how to sell."
→Knowing the questions isn't closing. Objection handling depth was entirely missing — and that's where every deal was being lost.
"Video training is enough — I can figure out the rest myself."
→Without live coaching calls, improvement is slow and incomplete. Getting a specific objection unpacked in real time — and implementing it the same day — is irreplaceable.
"Tracking metrics is a small thing — the big moves matter more."
→Tracking is the single most important thing for consistency in client acquisition. Without it, you're making changes with no evidence they're needed.
"My outreach process is already bringing in some calls — it's working."
→It was working at 1–2% ABR. Building a system around it raised it to a consistent 7%. The difference is the business.

From chaotic outreach and no sales process to $47K/month in nine months.

For someone on the fence

"Stay connected to the program — rewatch Acquisition Genesis, rejoin the coaching calls, don't let the program go quiet on you. And if you're on the fence about joining at all: just do it. You will genuinely never have the client acquisition problem again."

— Gabriel