IMPERIUM Client Result
Fitness Marketing · EasyGrow

CHAOS AND £500 MONTHS TO $16K/MONTH IN 3 MONTHS.

Jamie quit corporate, quit a failing full-service agency, picked fitness as a niche, and built a clean machine from scratch. In three months, he was onboarding fifteen clients for January.

Jamie
Founder, Red Pig Media · Ireland
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$16K/MO
Revenue at Month 3
15
Clients Onboarded for January
3 MOS
From Zero to Full Pipeline
01 · The Bottleneck

Full-service chaos. Good revenue months. Terrible profit. No systems. No niche. No idea what to focus on.

Right Now
Running a full-service marketing agency in Ireland. Six or seven different services, six or seven contractors, every client type in every industry. Good revenue months hide the fact that there's no real business here.
What Happens
Revenue doesn't equal profit. One month Jamie earns £500. No systems, no focus, no repeatability. The agency is a collection of jobs, not a scalable business.
The Squeeze
Taking every job that arrives, doing services he doesn't fully know how to deliver, contracting more people to cover more gaps. Chaos compounds. Nothing gets good.
The Fix
Shut down the old agency. Picked fitness as the niche. Joined EasyGrow. Built a clean outreach and onboarding machine from scratch. Fifteen clients onboarded in three months.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
£500 Low
Unpredictable, margin-free
The lowest month was £500. Some months looked good on revenue and were terrible on profit. No consistency, no floor, no ceiling that made sense.
Niche
Everything
Everyone, every service
Jamie was trying to serve every type of client across every industry with every service. You can't be the best at anything when you're trying to be everything to everyone.
Profit Margin
Erratic
Revenue high, profit thin
Multiple contractors taking cuts of every project. No standardized delivery. Revenue was a headline that didn't survive contact with the expense column.
Systems
None
Everything ad-hoc
No onboarding process. No outreach system. No repeatable delivery framework. Every client engagement started from scratch. Chaos by default.
Outreach
Zero
No acquisition engine
No systematic way to find clients. Whatever came in through referrals or chance went into the existing chaotic machine — and some months that was nothing.
After 3 Months
Monthly Revenue
$16K/MO
On track for $25K in January
Fifteen clients onboarded for January at retainer rates plus onboarding fees. Revenue is now predictable, structured, and tied to a clear system.
Niche
Fitness
Gyms, coaches, PTs, CrossFit
Picked fitness because he had clients there, liked the space, and aligned with the people. The niche decision lifted the weight — now he knows exactly who he's going after.
Profit Margin
Clean
60–80% target margins
One service. One niche. One set of contractors who know exactly what to do. The margin is now a function of focus, not luck.
Systems
Built
Outreach, onboarding, delivery
Outreach automated. Onboarding being systematized. Media buyers in place. Jamie can now focus on sales calls and service quality — not rebuilding the wheel each time.
Outreach
10+/Week
Automated, consistent
Ten-plus calls booked per week through a fully automated outreach system. Jamie wakes up to warm emails. Acquisition is no longer his daily problem.
03 · The Turning Point

Jamie's lowest point wasn't zero — it was £500 while running a chaotic six-service agency with contractors pulling in every direction. When he picked fitness as his niche, he said the weight lifted. He knew who he was going after. He knew how to serve them. He knew how to sell to them. Month one of outreach: 18 calls booked, one client signed — the offer wasn't right yet. Month two: same outreach, fixed offer, five closings. The difference between month one and month two wasn't effort. It was knowing what to say when the calls arrived.

"

I suppose the realization that I can actually do this — and this can actually be a business and an agency that I can grow to a certain point where it's life-changing

04 · How We Helped

The four levers.

Niche Selection

The niche decision was Jamie's single biggest turning point. The program's framing — find abundance in scarcity — gave him permission to commit. Fitness. Everything became simpler from that moment: who to call, what to say, how to deliver.

Offer Architecture

Month one: 18 calls booked, one client signed. Month two: same outreach volume, fixed offer, five closings. The offer module gave Jamie the blueprint. He brought it to market, tested it on a friend, and watched the script work in real time.

Outreach System

Jamie ran outreach himself until he hit 10K/month — learning it completely before teaching it to anyone else. Now it's automated. Ten-plus calls per week arrive without his direct involvement. He called the moment he first woke up to booked calls one of the best feelings.

Coaching Calls

Jamie attended religiously. He says the calls are full of gold — problems other people have that you've had, are having, or will have. He ran them on a second screen while working. The coaching calls, more than any module, kept him on track at every critical decision point.

05 · Key Actions Taken

What Jamie did.

  1. Shut down the full-service agency and started a focused, clean fitness agency from scratch — trading breadth for the ability to actually get good at one thing.
  2. Picked fitness as the niche based on existing clients, personal alignment, and how well he naturally communicated with people in that space.
  3. Launched outreach in month one, booked 18 calls, signed one — identified that the offer wasn't right and fixed it before month two.
  4. Refined the offer using the sales argument module, tested it on a real prospect, and watched it work so well the prospect called back to buy.
  5. Ran all outreach himself until hitting 10K/month — refusing to delegate until he'd fully mastered what he was delegating.
  6. Attended coaching calls consistently throughout, treating them as a live problem-solving resource rather than optional check-ins.
06 · Objections Overcome

What they believed. What was true.

"Picking a niche means turning away clients and limiting my options."
→Fitness gave him gyms, coaches, PTs, CrossFit, boot camps, and swimming trainers. Specificity opened the market — it didn't close it.
"My outreach is booking calls — the offer must be fine."
→Month one: 18 calls booked, one signed. Month two: same calls, fixed offer, five signed. The outreach was never the problem.
"I should automate everything from the start to move faster."
→Jamie ran it himself until 10K/month first. Automation without mastery means delegating broken processes — not scaling successful ones.
"Going from zero to $200K/year in three months isn't realistic."
→Jamie projected that run rate in month three. You only have to be crazy enough to believe it's possible — and learn from people who've already done it.

Previous agency took three years to plateau. This one took three months to build.

For someone on the fence

"If you are serious about scaling an agency and learning how to do it, you cannot fail with something like this. Everything is there. If you put in what's there, it's going to work. There's no reason it shouldn't."

— Jamie