Jordan and Melanie Suber had 15 combined years in real estate. A proven system. A story worth sharing. What they didn't have: a way to find clients. Four weeks later, $21,000 collected. And they hadn't even started email outreach yet.
Top-producing real estate agents with $25.4M in new business in under 70 days — through social media alone. Wanted to package that knowledge into a coaching program for other agents.
Deep expertise, no client acquisition system. Tried low-ticket first. Couldn't structure the offer. Couldn't find high-ticket buyers. Went back and forth on every decision without a framework to guide them.
Watching YouTube. Searching Google. Making no progress. "Should we do this offer? Should we send this DM?" — spinning without direction. The problem wasn't effort. It was the absence of a proven path.
Joined EasyGrow. Spent week one on Acquisition Genesis and mindset. Week two built DM infrastructure. Weeks three and four ran outbound. $21,000 collected before email accounts were even warmed up.
Jordan and Melanie had already solved the hardest part. They'd generated $25.4 million in new real estate business using social media — a system most agents couldn't replicate on their own. The business case for packaging that into a coaching program was obvious. The obstacle was acquisition.
They spent their first week not touching outreach at all. They consumed the entire Acquisition Genesis module. Locked the baby with the nanny. Cleared the calendar. Watched everything. Then, around days ten to fourteen, something clicked — not just the scripts, but the psychology behind why the scripts work. The Trojan Horse wasn't just a tactic. It was a framework they could bend to real estate, to their audience, to their voice.
Within two weeks of actually running the system, $21,000 was in their account. Their email accounts weren't even warmed up yet.
"We knew we wanted to create an info product. We just didn't know how to find clients. That was really where we wanted to join Charlie's program. Charlie's scripts are good and the Trojan Horse is good — and then we were booking calls and Jordan closed them."
— Melanie Suber · Real Estate Coaching
The full mindset and theory module — consumed in the first 7 days. Built the foundation to understand why outbound works, not just how. Allowed them to tweak scripts to their niche without breaking the framework.
Instagram and Facebook DM infrastructure built across 5 accounts. Trojan Horse method deployed. 8–9 positive replies recorded in a single day. The same logic they'd already proven in real estate, now applied to coaching acquisition.
Transitioned from low-ticket confusion to one high-ticket offer, one audience. The "one product, one audience" principle — repeatedly hammered in the course — became the operating framework for how they built and positioned their program.
7 calls booked in the first active weeks. Multiple Calendly links sent with structured follow-up sequences in place. Jordan handled all closes personally while Melanie ran the DM infrastructure — a natural division that doubled output.
The market is too competitive.
Ryan Serhant exists. So do thousands of successful agents and coaches building at every level. There's enough business for everyone — and most of them aren't doing this kind of outreach.
We should figure it out ourselves first.
"If we had joined months ago, we would have had a 10x bigger success story." You don't save time by going it alone — you burn it.
We don't have a course built yet.
Jordan built the core module as he was selling the program. Clients don't need a finished product — they need a result. Ship the core, add as you grow.
We're in a different timezone / location.
Jordan ran calls from Thailand on bad timezone hours. Melanie managed DMs from the same location. The community, the Skool group, and the recorded calls meant nothing was blocked by geography.
The system works. The question is whether you'll work the system.
Tap in. Watch everything. Do the assignments. Ask questions. Post in the group. Don't give up when it feels like a lot — because it will feel like a lot. If you know that enough output eventually produces input, the math starts working in your favour. Read every win in the community when you feel discouraged. If it's possible for them, it's possible for you.
Your biggest regret will be not joining sooner. They tried building info products before finding EasyGrow and got limited results. The reason wasn't effort. It was the absence of a system. If you have grit, work ethic, and actual knowledge worth sharing — this is the program. It collapses time. You either pay with money or you pay with years.