IMPERIUM Client Result
Instagram Coach Acquisition · EasyGrow

MASSIVE DEBT AND ZERO SALES CALLS TO $30K/MONTH IN 9 MONTHS.

Joshua had spent years cycling through SMMA, Forex, and dropshipping without committing to any of them. He joined EasyGrow in significant debt, took out a credit card to do it, and called it the best business decision he ever made.

Joshua
Growth Partner & Agency Founder · Not specified
Scroll for the full record
$30K+/MO
Average Monthly Revenue
$68K
Peak Month
9 MOS
Time in Program
01 · The Bottleneck

In debt. Model-switching. Never committed long enough to see results.

Right Now
Joshua had been in online business since 14. Tried SMMA, Forex, dropshipping — never long enough on any to compound. Deep in debt. No sales experience. No committed direction.
What Happens
Without commitment, nothing compounds. Each model restart costs time and money. Revenue stays at zero. Debt grows. The pattern of chasing the next thing becomes self-reinforcing and harder to break.
The Squeeze
DM conversations were running 20–30 minutes per prospect to book one appointment. Only five or six bookings a day at best — a ceiling defined by the length of the process, not the size of the opportunity.
The Fix
Joined EasyGrow. Committed to one model. Applied DM Sorcery — cutting booking conversations to under five minutes. Took hundreds of sales calls. Brought recordings to coaching sessions. Built to a 40% close rate.
02 · The Imperium Transformation

Before & After

Before Imperium
Financial Position
MASSIVE DEBT
credit card loan to join the program
Joshua was in significant debt when he joined EasyGrow. He took out a credit card loan to pay the program fee — and later called it the best business decision he ever made.
Appointment Volume
1–2 EVERY FEW DAYS
long DM conversations, no system
Before DM Sorcery, each booking conversation ran 20–30 minutes. At that rate, five or six appointments a day was the ceiling — not from lack of demand, but from a broken process.
Sales Confidence
ZERO CALLS
avoided after one bad experience
One aggressive prospect in an earlier SMMA attempt made Joshua avoid sales calls entirely. He left the space rather than push through — a near-permanent limiting belief disguised as a decision.
Mindset
"ONLINE IS HARD"
chronic model-switching, no commitment
SMMA. Forex. Dropshipping. Always the next model, never long enough on any to compound. The real problem wasn't the model. It was the inability to commit to one long enough to see it through.
Tracking
CASH ONLY
no outbound or pipeline visibility
Revenue was the only number tracked. No visibility into outbound volume, appointment rates, or where the pipeline broke. Decision-making was entirely instinct-based.
After 9 Months
Financial Position
$30K+/MO AVG
peak month of $68K
Partnered with an operator and helped scale their business from $6–20K to a $30–40K monthly average — with a peak of $68K. Joshua's best investment was the one he made on credit.
Appointment Volume
4–6/DAY
best day: 17–18 from one page
After implementing DM Sorcery, 4–6 appointments per day from a single Instagram page became the baseline. The best single day produced 17–18 bookings. The process, not the prospect, was always the variable.
Sales Confidence
40% CLOSE RATE
hundreds of calls, coached through each
Took hundreds of sales calls. Brought recordings to coaching sessions. Handled objections live. Reached a 40% close rate across a full offer cycle — starting from someone who had avoided sales entirely.
Mindset
BUILT-IN RESILIENCE
could rebuild $10K in two weeks from zero
Now believes that if he went broke tomorrow, he could reconstruct a system, start booking appointments within two weeks, and build back to $10K per month with the frameworks he has internalized.
Tracking
FULL PIPELINE
GHL, team metrics, source data
Built full pipeline tracking in GHL for leads, prospects, and closed calls. Setter team performance tracked by output. Outbound volume tracked by platform. Every decision backed by data.
03 · The Turning Point

The moment Joshua stopped treating business as a series of models to try and started treating it as a set of fundamentals to master, everything changed. One sales call where a prospect shouted at him had nearly ended his career before it started — he'd walked away from an entire space to avoid feeling that again. EasyGrow didn't just teach him the mechanics. It taught him what that reaction actually was: a limiting belief with a good disguise. He took hundreds of calls after that. Each one brought a recording to coaching. Each recording brought a fix. That's how you build a 40% close rate from nothing.

"

It was seriously the best business decision I made. It really did open my mind to a lot of things.

04 · How We Helped

The four levers.

Mindset Foundation

Self Transcendence and Acquisition Genesis gave Joshua the framework to stop chasing models and commit. The biggest shift wasn't tactical — it was realizing the real bottleneck was the pattern of not staying long enough to compound.

DM Sorcery

Transformed appointment setting from 20–30 minute conversations to sub-5-minute bookings. Peaked at 17–18 appointments in a single day from one Instagram page. The process, not the prospect count, was always the variable.

Sales Training

Weekly coaching calls and live call audits took Joshua from zero sales experience to a 40% close rate across hundreds of calls. Each recording became a lesson. Each objection handled in coaching became a permanent skill.

Tracking Infrastructure

Introduced full pipeline tracking through GHL for leads, prospects, and closed calls — alongside setter team performance metrics and outbound data by platform. Decisions moved from instinct to data across every layer.

05 · Key Actions Taken

What Joshua did.

  1. Joined coaching calls immediately and attended consistently — treating them as a clinic, not a passive learning resource, and always showing up with a specific problem to solve.
  2. Implemented DM Sorcery on Instagram and restructured the booking process from 20–30 minute conversations to sub-5-minute conversions.
  3. Took hundreds of sales calls — submitting recordings to coaching sessions after each one and refining objection handling in real time before the next call.
  4. Set up full pipeline tracking in GHL for leads, prospects, and closed calls — building visibility into a process that had previously been managed entirely by feel.
  5. Built and managed a three-setter team, tracking their individual performance and outbound output by source and platform.
  6. Partnered with an operator and helped scale their business from $6–20K per month to a $30–40K average — with a best month of $68K — applying the full EasyGrow system to an existing offer.
06 · Objections Overcome

What they believed. What was true.

"I can't afford to join — I'm already in debt. This is the wrong time."
→Took out a credit card to join. Called it the best business decision he ever made. The wrong time was every month he kept waiting.
"Cold DMs are dead — they take too long and don't convert."
→Booking 4–6 appointments per day from one Instagram page became the baseline. Best day: 17–18 bookings. The process was never the problem.
"I need one-to-one coaching to get real, personalized answers."
→30+ coaching calls per week gave more relevant, contextual, and personalized help than any one-to-one arrangement could — at a fraction of the cost.
"One bad sales call proved this isn't for me — I'm not cut out for sales."
→Took hundreds of calls after that. Reached a 40% close rate. The bad call was a limiting belief with a good disguise, not a verdict on his ability.

From massive debt and no direction to $30K months and a 40% close rate.

For someone on the fence

"Investing in yourself is the biggest way to win. I've invested in SMMA courses, Forex courses, dropshipping courses. If you actually have enough to commit — just do it. Work hard and you'll make it back."

— Joshua