IMPERIUM Client Result
Marketing Agency · Google Ads & Lead Generation · EasyGrow

FAILING WEB DESIGN TO $15K/MONTH IN 6 WEEKS.

Two business partners. A web design agency going nowhere. Burned by previous courses and a telemarketer scam. Came in skeptical. Six weeks after joining they had added £13K in monthly recurring revenue — and were targeting £100K/month within 60 days of that.

Kurtis & Robert
Founders, Marketing Agency · Ireland
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$15K
Monthly Recurring Revenue
+$13K
MRR Added
6 Wks
Time in Program
01 · The Bottleneck

Working 20 hours a day combined. Going around in circles. No offer anyone would actually pay for.

Right Now
Running a web design agency that was barely generating revenue. Both partners putting in 10+ hours a day each. No reliable lead source, no compelling offer, and no structured process.
What Happens
Without a real offer, hard work produces nothing. The effort is real — but the direction is wrong. Hours accumulate; revenue doesn't. The gap between input and output is demoralizing.
The Squeeze
Already burned by previous investments — £2,000 to a telemarketer who produced zero leads. Deep distrust of anything that claimed it could fix the problem. Fear of getting burned again was creating paralysis.
The Fix
Joined EasyGrow. Rebuilt the offer entirely. Set up automated cold email infrastructure. Got on the sales and delivery coaching calls. Within six weeks: $15K/month recurring and a pipeline targeting £100K/month.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
~$2K/MO
Fighting to make £5K/month
Punting websites and hoping something stuck. No recurring base. Revenue was inconsistent and the model had no path to reliable growth.
Offer
WEB DESIGN
No outcome, no reason to buy
Kurtis described it clearly after going through the program: "I didn't understand that a website not translating into priority and more money wouldn't sell." The offer spoke to no one.
Sales Calls
~3/WEEK
Barely getting conversations
Waking up every morning to screenshot Facebook ads and cold-call whoever ran them. Most days, no one picked up. No system, no scale, no leverage.
Outreach System
NONE
Manual, unstructured, fragile
Previously paid £2,000 to a telemarketer for email outreach. Zero leads in return. The only outreach was manual cold-calling with no repeatable framework.
Belief in the Model
SKEPTICAL
Burned before, not trusting again
Didn't believe SMMA was a real business model. Robert told Kurtis after the first call that he was one of the best salespeople he'd ever spoken to — but still wasn't 100% convinced.
After 6 Weeks
Monthly Revenue
$15K/MO
7 clients and growing fast
$15K/month in recurring revenue — with 75 automated email accounts live for US market expansion and a clear target of £100K/month within 60 days.
Offer
LEAD GENERATION
Outcome-backed, irresistible
Rebuilt around a guarantee that removes client risk. A win-win offer that Kurtis now closes consistently — describing it as impossible to say no to when presented properly.
Sales Calls
3/DAY
Closing £25K on a single call
From barely three calls a week to three calls a day. Kurtis described it as "a weird day" when he doesn't close £25,000 on a single call. Objection handling changed everything.
Outreach System
75 ACCOUNTS
Automated, US-market ready
75 automated email accounts live and running for the US market expansion. The infrastructure that produces three daily sales calls — built during the first month in the program.
Belief in the Model
FULLY COMMITTED
Evangelists, not clients
Robert offered to give out their contact information on camera so any skeptic could call and verify the results personally. Six weeks from signing up.
03 · The Turning Point

The first month was February — and they didn't close a single client. They spent it building the email infrastructure, refining the offer, and going through the material. Kurtis was sweating. But the second call with EasyGrow had shifted from sales pitch to strategy session: "you're making so many mistakes." That honesty was the crack that opened things. When the outreach system went live in the last two weeks of February, everything changed. Kurtis went from barely getting three calls a week to three calls a day — and described it as a "weird day" when he didn't close £25,000 on a single call.

"

I used to say to the guys it's impossible to close twenty-five thousand on a single call. It's a weird day if I don't do it right now.

04 · How We Helped

The four levers.

Offer Rebuild

The EasyGrow frameworks gave Kurtis and Robert the tools to build a guarantee-backed offer that actually gave clients a reason to say yes. Before the program, they were selling web design to no one in particular. After it, they had a proposition people couldn't logically decline.

Cold Email Infrastructure

The program's email outreach system gave them a structural engine for lead generation. By the end of the first month, 75 automated email accounts were live and producing daily sales opportunities for the US market.

Sales & Objection Handling

The sales coaching calls with Seb and Vince introduced Kurtis to objection-handling structures he didn't know existed. He got a specific question answered within the same day — and handled the next call completely differently.

Service Delivery Coaching

Robert credited the weekly Google Ads Mastery coaching with Uncle Jimmy as the single most valuable part of the program for the delivery side. Four sessions per week, direct answers, no wasted time.

05 · Key Actions Taken

What they did.

  1. Went through every module in order — starting with Acquisition Genesis rather than skipping to tactics — treating the course "like a Bible" and building understanding before implementation.
  2. Rebuilt the offer entirely around a guarantee, eliminating the web design positioning that had no compelling reason for clients to act.
  3. Spent the full first month building the cold email infrastructure — 75 automated accounts for the US market — before expecting results from outreach.
  4. Showed up on coaching calls the same day objections arose in sales calls, applied the answers the next call, and iterated systematically on the sales process.
  5. Attended Google Ads Mastery coaching with Uncle Jimmy four times per week, building service delivery expertise in parallel with growing the client base.
  6. Initiated a partnership agreement with an Australian-based agency founder from the EasyGrow community — expanding operations internationally within the first two months.
06 · Objections Overcome

What they believed. What was true.

"We've been burned before — this is probably the same."
→Prior scams had cost them £2,000 with zero results. EasyGrow added £13K in MRR in six weeks. The difference was the guarantee, the structure, and a support system that actually delivered.
"We're already putting in 10-hour days — we just need more time."
→Without structure, hours are meaningless. They described February before the system was live as "dead weeks" compared to what followed. The same effort, directed by the right framework, produced entirely different results.
"This looks too good to be true — £13K in six weeks isn't real."
→Robert offered their contact information on camera for any skeptic to verify. Kurtis explained it plainly: the hours were already being put in. The structure made them count.
"We can't close £25,000 on a single sales call."
→Kurtis now calls it a weird day when he doesn't. The shift wasn't charisma or luck — it was objection-handling structure learned on a coaching call and applied the next day.

From a web design agency nobody wanted to £15K/month recurring — in six weeks.

For someone on the fence

"Ask yourself: are you willing to put in the hours? Because the hours were meaningless without the structure. We were already working 20 hours a day combined and going around in circles. With the structure, it might take three or four weeks — but you'll be going the right way. Do your research, listen to your gut, and if it's telling you to do it — just do it."

— Kurtis & Robert