IMPERIUM Client Result
Health Supplements · EasyGrow

$5K/MO AND NO ACQUISITION SYSTEM TO $16K/MO IN 13 MONTHS.

Lachlan had the service delivery. He didn't have the pipeline. Thirteen months later, a VA books his appointments while he delivers for clients he's kept for over a year.

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$16K
Monthly Revenue (AUD)
220%
Revenue Growth
13 MO
Time In Program
01 · The Bottleneck

Lachlan could keep clients. He couldn't reliably find them. Five years of email expertise with no system to fill the pipeline.

Right Now
Lachlan is an experienced email copywriter with five-plus years across agencies and freelance — now running his own health supplements email agency at $5K/mo with no predictable client inflow.
What Happens
Sporadic cold emails produce sporadic results. He's working but not scaling. Without a systematic pipeline, every new client feels like luck and every lost client is a crisis.
The Squeeze
Shortly after joining, he loses a major client — dropping back toward $5K. Previous courses had given him no indication of what to do next. He's stuck between expertise and execution.
The Fix
The Terminator Loom system gave him the outbound infrastructure he lacked. Self Transcendence gave him the clarity on purpose. He moved cities, hired a VA, then a copywriter, and pushed to $16K.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
~$5K
Inconsistent, vulnerable
Around $5K/mo — sometimes less — with no reliable way to replace a lost client. One departure was enough to materially harm the business.
Client Acquisition
SPORADIC
Cold emails with no system
Sending cold emails here and there — it worked occasionally but there was no way to scale it or predict client inflow.
Location & Life
MOUNT GAMBIER
Small town, living at home
Still at home, in a small South Australian town, with moving to Melbourne as an unmet goal set on day one of joining the program.
Team
SOLO
Doing everything himself
Full service delivery plus any outbound all in one person — no bandwidth to do both well simultaneously.
Clarity
LOST
No clear path forward
Knew he wanted to grow but had no framework for what to do next. Previous courses had left this question entirely unanswered.
After 13 Months
Monthly Revenue
$16K/MO
Record month in November
$16K record month hit in November, with original clients retained for 12 months and counting — the retention floor supports everything above it.
Client Acquisition
VA-MANAGED
Terminator Loom on autopilot
A VA manages all outbound. Appointments land in Lachlan's calendar without him doing anything — freeing him entirely for delivery and leadership.
Location & Life
MELBOURNE
Own place, nest egg in bank
Moved from Mount Gambier to Melbourne — the goal he named on day one. First time with real financial stability, able to do what he wants when he wants.
Team
VA + WRITER
Outbound and copy delegated
VA handles all client attraction. Australian copywriter hired to take on fulfillment — the first step toward fully systematizing delivery.
Clarity
EXACT PATH
Knows how to reach $50K/mo
Knows exactly what he needs to do and precisely how to get to $50K/mo — the vagueness that existed before has been completely replaced.
03 · The Turning Point

Lachlan moved cities. Mount Gambier to Melbourne — a goal he'd named on the very first call when he joined Imperium. He gave himself a month to adjust, did some personal development work, and then pushed hard from August through November. That push produced a record $16K month. The Self Transcendence work didn't just grow the business — it stripped away what he calls "fallacies and personal false beliefs," leaving him, in his words, one step closer to the truth of what's actually going on.


"

I could not in good conscience create a how to make money with an agency course knowing that easy grow exists as an alternative


04 · How We Helped

The four levers.

Terminator System

The Loom-based outbound system was the single most impactful tangible change. Lachlan needed only eight appointments to add two clients and reach 10K — all from 60 emails a day.

Acquisition Genesis

The philosophical and systems-thinking foundation reshaped how Lachlan approaches every problem in the business — not tactics, but the underlying logic. He names it the biggest net benefit of the program.

Coaching Calls

Jimmy's service delivery calls gave Lachlan a mentor who'd already scaled past seven figures. His warnings against over-rapid scaling saved Lachlan from a mistake he was actively moving toward.

Niche Commitment

Eighteen months in health supplements. Harder at the start, compounding over time. Clients stayed for twelve months at a stretch — retention built the revenue floor his outbound now sits on top of.

05 · Key Actions Taken

What Lachlan did.

  1. Set up the Terminator Loom cold email system immediately after joining — first two additional clients came from just eight appointments booked.
  2. Lost a major client shortly after joining and kept building anyway — chose not to retreat or change niche under pressure.
  3. Made the deliberate move from Mount Gambier to Melbourne, fulfilling the goal he'd stated on his very first Imperium call.
  4. Hired a VA to manage all outbound, freeing himself entirely to focus on service delivery and client retention.
  5. Engaged consistently with Jimmy's coaching calls to navigate service delivery decisions and avoid the scaling pitfalls of going too fast.
  6. Hired an Australian copywriter to begin delegating fulfillment and create the capacity needed to push past $16K toward $50K.
06 · Objections Overcome

What they believed. What was true.

"The health supplements niche is too small to scale."
Eighteen months in it and targeting $50K/mo. Depth beats breadth — clients stay longer, the niche gets easier, and referrals compound over time.
"I know email marketing — I don't need help with delivery."
Service delivery was never the problem. The client acquisition system was missing entirely. Knowing the trade doesn't build the pipeline.
"I can figure out what to do next on my own."
Lachlan didn't know what to do next when he joined — that was the exact gap the program fills. Previous courses had left this question completely unanswered.
"I should scale as fast as possible to hit the next level."
Jimmy had been down that road. His guidance to pace deliberately saved Lachlan from a structural mistake — infrastructure first, then volume.

Five years of email expertise. Thirteen months to build the system that makes it scale.

For someone on the fence

"Decide. You can keep drifting without a clear path, or you can take this one and finally see exactly what you need to do to get the outcome you want. The course won't do it for you — but it will tell you precisely what doing it looks like."

— Lachlan