IMPERIUM Client Result
E-Commerce · EasyGrow

$3K AND FREESTYLING SALES TO $20K/MONTH IN 8 MONTHS.

Lars came in with two clients, a YouTube tutorial for outreach, and no system for converting calls. Eight months later he runs automated outbound, books four appointments a day, and averages $20K a month — with bigger plans already in motion.

Lars
Founder, E-Commerce Marketing Agency
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$20K/MO
Average Monthly Revenue
4/DAY
Appointments Booked
8 MO
Time in Program
01 · The Bottleneck

Two clients, one YouTube video, and a sales process built entirely on instinct.

Right Now
Lars had two clients paying $1,500 each — $3K total. Every appointment came from a single cold loom tutorial he'd applied manually, with no feedback and no benchmark.
What Happens
Appointment booking rates sat near 0.2%. He had to send enormous email volume to land even a few calls. When calls happened, there was nothing structured to fall back on.
The Squeeze
Every sales call was freestyled. Conversion rate was unknown. No data, no system, no coaching — just experience and hope. Revenue couldn't scale because nothing was repeatable.
The Fix
Lars overhauled outbound with the new email system, got Will to review his metrics after two weeks live, and worked with Christian on sales structure. Booking rate climbed to 1%. The pipeline became predictable.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$3K/MO
Two clients, manually acquired
Both clients came from a single YouTube cold loom tutorial. Revenue was entirely dependent on one tactic with no system behind it.
Appointment Volume
1–2/WEEK
High volume emails, poor return
To book a handful of calls each week, Lars sent enormous quantities of outreach. The ratio was punishing and unsustainable.
Sales Process
FREESTYLING
Relying on expertise, no structure
He pulled up old ad accounts for social proof and improvised from there. Conversion rate was never tracked. Nothing was repeatable.
Lead Source
ONE VIDEO
Single YouTube tutorial, no support
No inbound, no ads, no DMs. One method, applied manually, with no feedback loop and no way to diagnose what was working.
Tracking
NONE
No KPIs, no conversion data
Nothing was measured. There was no way to identify bottlenecks, no way to improve, and no emotional anchor when things felt uncertain.
After 8 Months
Monthly Revenue
$20K/MO
Averaging $20K, peaked at $23K
Revenue scaled through system improvement, not effort increase. Lars described himself as "just getting started" — already planning the next level.
Appointment Volume
4/DAY
Cold email, ads, and Instagram DMs
Four appointments daily, running 50/50 across cold outbound and inbound from Meta ads and Instagram. Calendar consistently full days in advance.
Sales Process
STRUCTURED
17% conversion rate, first year selling
A reliable call framework replaced improvisation. Coaching with Christian, live recording reviews, and real-time feedback loops made the process teachable.
Lead Source
MULTI-CHANNEL
Cold looms, Meta ads, Instagram DMs
Three active channels running simultaneously. No single point of failure. Fully automated cold outbound costs roughly $100/month in software.
Tracking
DATA-DRIVEN
Metrics reviewed, bottlenecks fixed
Booking rates, conversion rates, and funnel metrics all tracked. Data keeps Lars stoic through the painful periods — and shows exactly where to adapt.
03 · The Turning Point

Lars spent his first days in EasyGrow sitting down for hours — going through all the content, making notes, working through every worksheet. When a new email system module dropped the same week he joined, he implemented it immediately rather than waiting. Two weeks later, he had Will review the setup. They went through the metrics together, identified the bottlenecks, and optimized from there. Booking rate climbed from 0.2% to 1%. That four-to-one efficiency gain meant he could send a quarter of his previous email volume and get more appointments. From there, everything compounded.

"

I already got me those two clients — I was like, if this whole program only gets me like one more client, it's already well worth it for me.

04 · How We Helped

The four levers.

Outbound Rebuild

Lars implemented the new email system from day one. Will reviewed his setup after two weeks of live data, identified the bottlenecks, and optimized. Booking rate went from 0.2% to 1% — meaning a fraction of the previous email volume now produces more appointments.

Sales Structure

Christian's sales coaching replaced freestyling with a reliable call framework. Lars tracked his conversion rate for the first time — 17% in his first year of selling, from a standing start. He joins coaching calls after every sales session and implements feedback the same day.

Multi-Channel System

Cold looms, Meta ads via GoHighLevel, and Instagram DMs now run simultaneously. No single point of failure. Running 50/50 inbound and outbound means no dry spells — and the whole outbound stack costs roughly $100/month in software.

Mindset & Coaching

Lars revisits the mindset modules repeatedly to stay data-driven through uncertain periods. The group gives him objectivity when doubts surface — and the short feedback loops from coaching calls mean he's never stuck on a problem for long.

05 · Key Actions Taken

What Lars did.

  1. Sat down for multiple days going through all program content, making notes and working through every worksheet before touching outreach.
  2. Implemented the new cold loom email system immediately on joining, then had Will review the live setup after two weeks — letting data reveal the bottlenecks.
  3. Tracked appointment booking rate per 100 emails sent and optimized systematically from 0.2% to 1% — then maintained that standard across growing volume.
  4. Built a diversified acquisition stack: Meta ads funnel via GoHighLevel and Instagram DM outreach using the DM module, running 50/50 with cold email.
  5. Attended Christian's sales coaching calls consistently, bringing recordings from same-day calls and implementing feedback before the next call in the diary.
  6. Rewatched mindset modules repeatedly to reinforce beliefs about what was actually achievable — breaking the limiting belief that 10–20 appointments a week was not possible.
06 · Objections Overcome

What they believed. What was true.

"I can learn everything I need from YouTube for free."
→The free content got Lars to $3K. The program's support structure — coaching, feedback loops, accountability — took him to $20K. The content was the same quality. The support was not.
"E-commerce is too saturated for cold outreach to work."
→Lars books four-plus appointments daily in a competitive niche. High-quality outreach, combined with data-driven optimization, cuts through saturation every time.
"I'm too introverted to ever be good at sales."
→A structured process and consistent coaching produced a 17% conversion rate in Lars's first year of selling — ever. Structure replaces personality as the driver.
"More emails just means more results."
→System quality matters more than volume. At 1% booking rate, Lars sends 25% of his previous email volume and books more appointments than before.

An e-commerce operator who sold brands learned to sell services — and built a $20K machine.

For someone on the fence

"Just do it — and do it on the call. For me it got an amazing return on investment already, financially and in every other way. This has been the best program I've ever bought."

— Lars