Moritz joined EasyGrow as the sole salesperson at a Green Tech hardware and software company. They relied entirely on trade shows and word of mouth. He built a multi-channel outbound system from scratch — and added seven figures to the pipeline before the year was out.
The internal skeptics were the first obstacle. When Moritz proposed building an outbound system, colleagues pushed back — they had trade shows, they had referrals, why bother? He ran the first campaign anyway. It was rough. The copy wasn't polished. The targeting was still being refined. It went through the roof. That result broke the resistance. From that point on, the internal conversation shifted from "this won't work" to "how do we scale it." Once the proof existed, the system became Lego — one block on top of another, each campaign learning from the last, until a machine was running that required only gasoline: more leads, tighter copy, and the data to know when to switch.
I truly believe it is really possible to do that — and it is only possible if you adjust it. If you copy and paste it you will end up somewhere where everyone is. You're really being able to adjust it to bring it to life — and then you're able to get to those results.
Built cold email and LinkedIn DM campaigns running in parallel — so each prospect was reached on the channel they actually use. The two-channel approach produced a clean 50/50 split in response rates, maximizing every lead in a small pool.
Taught a research method for studying 10–15 ICP profiles before writing a single message, identifying shared language, priorities, and pain points. In a market too small to waste, personalization wasn't optional — it was the only viable strategy.
Replaced gut-feel decisions with KPI tracking, north star metrics, and concurrent A/B testing across 5–6 campaigns at once. When a main campaign saturated, a proven replacement was already in queue — no downtime, no guessing.
Provided frameworks for understanding how stimuli work in controlled and uncontrolled environments — bridging the gap between knowing the destination and having the system to reach it without years of trial and error alone.
From zero outbound infrastructure to $1M in new sales — without a single trade show.
"Just do it. You will make mistakes — that's the only thing for sure. When something bad or terrible is happening, you're learning the most. Just start, because watching videos will not bring you any closer to your goal. You can do everything by yourself, but why not pay someone to learn those things fast so you don't have to make all of the mistakes they already made?"