IMPERIUM Client Result
Graphic Design Agency · EasyGrow

REFERRALS ONLY AND STUCK TO $20K/MONTH IN 12 MONTHS.

Running a graphic design agency for eight years with no cold acquisition, no metrics, and no predictable revenue, Pablo and his sister grew from $5K to $20K per month — and built a team of nearly 50 in the process.

Pablo
Founder, Graphic Design Agency · Ecuador / Bali / Paraguay
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$20K
Monthly Revenue
4×
Revenue Growth
12 Mo
Time in Program
01 · The Bottleneck

Eight years of good work. Zero system to grow it.

Right Now
Running a graphic design agency with a sister, generating $5K per month from referrals and occasional social posts. Eight years in — with no cold acquisition and no outbound process.
What Happens
Revenue plateaus. Some months better, some worse — but no mechanism to influence which. Living month to month with no way to plan, forecast, or hire with confidence.
The Squeeze
Pablo wasn't doing outreach at all — just waiting for referrals. The belief that cold outreach was intrusive made consistent prospecting feel impossible before it even started.
The Fix
Joined EasyGrow. Changed the outreach mindset first, built email and LinkedIn acquisition systems, tracked every metric, and scaled to a growth manager running a team of 25 appointment setters.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$5K/Mo
referrals only, unpredictable
Revenue existed but couldn't be engineered. A good month was a function of who happened to refer someone. A quiet month was silence with no lever to pull.
Lead Source
Referrals Only
no cold acquisition whatsoever
Relied entirely on current clients recommending the agency. Nothing was being done to put the work in front of people who didn't already know Pablo existed.
Team Size
2 People
Pablo and his sister, with occasional freelancers
Eight years of operation with two core people. Growth wasn't on the table — the model had no infrastructure to support it even if clients had come.
Tracking
No Metrics
living month to month, no data
No conversion rates, no pipeline visibility, no appointment data. Planning beyond the current month was impossible. Gut feeling drove every decision.
Mindset
Passive Approach
felt cold outreach meant bothering people
Pablo never initiated contact with prospects — not because he lacked the skill, but because the mental frame around outreach made consistent action feel wrong.
After 12 Months
Monthly Revenue
$20K/Mo
growing every month, headed toward $50K
Revenue is now a function of inputs, not luck. Acquisition systems running at scale mean the number of clients coming in is a choice, not a circumstance.
Lead Source
Email + LinkedIn
30–40 appointments per month, growth manager running both
A growth manager now oversees a 25-person appointment setting team across two channels. Pablo supervises — he doesn't execute. The tap exists and he controls it.
Team Size
~50 People
20 designers, supervisors, sales team, financial team
In under a year, a two-person shop became a structured agency with dedicated departments. His sister now manages operations and supervises rather than doing every task herself.
Tracking
Full Pipeline Data
one number now drives the whole operational forecast
Pablo now knows exactly how many emails produce how many appointments, how many sales, and therefore how many designers to hire. Every hire is a calculated move.
Mindset
Service Frame
outreach understood as delivering value, not intrusion
Cold outreach is now executed without hesitation. The reframe was simple: if the service genuinely helps the prospect, staying silent is the disservice — not reaching out.
03 · The Turning Point

Pablo had been running his agency for eight years. The work was good. The clients were happy. But the business wasn't growing — and he knew it. In Bali, he came across EasyGrow and recognised something clearly: the problem wasn't the product. The problem was that no one outside his existing clients knew the product existed. He didn't need a better service. He needed a system to put that service in front of people who needed it — and the belief that doing so was legitimate. The first thing the program changed wasn't a system. It was the mental frame around outreach. Once that shifted, everything else followed quickly.

"

I was just feeling like stuck — really, really stuck. And in a low stuck, that is a bad thing.

04 · How We Helped

The four levers.

Acquisition Genesis

Built the first cold outreach system Pablo had ever run. Email and LinkedIn sequences went from nothing to 30–40 appointments per month — now managed entirely by a growth manager Pablo hired and trained.

Outreach Mindset

Reframed cold outreach from an intrusion into a delivery of value. That single mental shift made consistent, high-volume prospecting possible — and unlocked all the system-level work that followed.

Metrics & Tracking

Introduced a data-driven pipeline model. Pablo now knows the precise relationship between emails sent, appointments booked, sales closed, and designers needed. One number drives the whole forecast.

Fulfillment Systems

Provided the operational frameworks to document processes and onboard designers at scale — moving Pablo's sister from executor of everything to operations manager with her own supervisory team beneath her.

05 · Key Actions Taken

What Pablo did.

  1. Spent 3–4 months going through the full EasyGrow curriculum before launching a single outreach sequence — studying how to apply each module specifically to a graphic design agency.
  2. Tested cold calling, then email, then LinkedIn and Instagram — iterating until email and LinkedIn proved most effective for reaching decision-makers at large companies who buy design services.
  3. Ran the LinkedIn and email acquisition systems personally for two months before delegating — building the hands-on knowledge needed to train and troubleshoot the team that came after.
  4. Hired and tested 15 appointment setters, refined down to three or four top performers, then promoted the strongest into a growth manager role who now independently runs a team of 25.
  5. Documented all operational processes — onboarding, delivery standards, client communication protocols — so the agency could add designers without everything bottlenecking through Pablo or his sister.
  6. Formed a US LLC and opened business banking accounts internationally to give the agency the structural foundation to receive revenue and operate at scale across multiple countries.
06 · Objections Overcome

What they believed. What was true.

"Cold outreach feels like bothering people — I don't want to do it."
→That feeling signals a problem with your frame, not with outreach itself. Once Pablo understood that staying silent was the actual disservice, he executed without hesitation.
"I can't afford the program right now — the finances don't work."
→Pablo recouped his full investment in under two months of running the system. The cost of not having an acquisition process is higher than the cost of building one.
"My product is visual — outreach and cold systems won't work for design."
→Pablo tested and eliminated cold calling and Instagram before committing to email and LinkedIn. The answer was channel fit, not proof that outreach was impossible.
"I don't have time to learn a whole new system on top of running the business."
→Pablo took 3–4 months to go through the material before launching anything. He didn't rush — and that investment is exactly why results came within 15 days of his first campaign.

Eight years of good work. One year of a system. Now it's a business.

For someone on the fence

"It's very easy to find reasons not to do it. But if you want sales, if you want a real company with systems and a team, you have to focus on this. I got my money back in less than two months. Just do it — learn the system, apply it in order, and your company will grow into an actual company."

— Pablo