IMPERIUM Client Result
Appointment Setting · EasyGrow

$0 and 7 years of nothing to $30K/month.

An appointment setting agency founder who spent seven years starting businesses and earning zero built a team of 100 setters and her first $30K month — by finally refusing to stop.

Scroll for the full record
$30K
First Peak Month
∞%
Revenue Growth (from $0)
23 mo
Total Program Journey
01 · The Bottleneck

Seven years of work. Zero revenue. The model kept changing. The result didn't.

Right Now
Seven years in the online business space with no revenue. Cycling through different models — appointment setting, coaching, back again — without ever staying long enough to compound.
What Happens
Each restart meant starting from scratch. No equity built from previous work. Energy and time spent, but nothing to show. The motivation came from believing it was "just around the corner."
The Squeeze
The identity of being "the nice girl who agrees with people" made sales impossible. Couldn't challenge prospects. Couldn't hold them accountable. Deals stalled at the moment they needed to close.
The Fix
Committed to DM outreach at volume. Rebuilt the sales identity from agreeable to accountable. Built a 100-setter team to remove herself from daily execution and focus on growth.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$0
seven years, no monetisation
Every program, every pivot, every attempt ended at the same place. Zero revenue across the entire run.
Sales Identity
"Nice Girl"
always agreeing, never closing
Wouldn't challenge prospects or hold them accountable on calls. Treated sales as pressure rather than service. Killed conversions.
Business Model
Scattered
multiple pivots, no lane
Tried appointment setting, switched to coaching, returned to appointment setting. Never committed long enough to see results compound.
Team Size
Solo
no leverage, no capacity
All output dependent on one person. No room to step back, improve systems, or take on more volume.
Mindset
Shiny Object
constant pivots, no compounding
Believed the next model would finally be the right one. Learned something from each attempt but never stayed long enough to monetise the knowledge.
After 23 Months
Monthly Revenue
$30K/Mo
scaling, reinvesting
First $30K month posted publicly in the academy. Revenue reinvested into the business — not yet drawn as income, by choice.
Sales Identity
Confident Closer
serves through accountability
Now challenges prospects toward their own stated goals. Understands that pressure and service are not the same thing — and that closers change lives.
Business Model
DM Outreach Agency
one method, fully committed
Cold DM outreach for online coaches. One service, one method, refined into a reliable system that consistently delivers for clients.
Team Size
~100 Setters
managed infrastructure
Setter manager, developer, YouTube manager, two hiring and training leads, and a closer. Built to scale without her in every seat.
Mindset
Locked In
identity-level focus
Knows that focus and consistency are the only two variables that matter. Spent seven years proving what happens without them — and what happens with them.
03 · The Turning Point

After leaving EasyGrow, Regitze kept going. She joined a separate sales programme to fix the one thing still blocking her — the identity of being too agreeable on calls. For years she had been too kind to challenge prospects, too reluctant to hold them accountable, too uncomfortable with the discomfort that closes deals. Breaking that identity — from "the nice girl who always agrees" to a closer who serves people by refusing to let them off the hook — was the last unlock. The $30K month followed. She posted it in the academy with no fanfare. It had taken seven years and she knew it was just the beginning.


"

I couldn't face my reality if I would stop this — what my life would look like if I didn't do this. That would — that's not a life that I want.


04 · How We Helped

The four levers.

Mindset Framework

Acquisition Genesis reframed her relationship to focus and consistency — the two variables she'd been missing for seven years. The module made clear that shiny object syndrome, not capability, was the only thing standing between her and results.

DM System

William's daily appointment setting coaching calls gave her a specific, repeatable outreach system to improve in real time. Every block she hit had a coaching call to attend and a coach who'd seen it before.

Identity Work

Coaching calls helped Regitze process the specific block that was costing her closes — the belief that challenging prospects was pressure rather than service. Reframing that distinction changed her conversion rate at the identity level.

Community Structure

Daily access to coaches and peers who had navigated the same forks meant she always knew whether to stay the course or pivot. That guidance — available live, every day — removed the isolation that had stalled her for years.

05 · Key Actions Taken

What Regitze did.

  1. Went through every module in the programme from start to finish and attended every coaching call she could access — listening even when she had no question to ask.
  2. Chose cold DM outreach as her single method and committed to volume over variety — ignoring every other channel until the one strategy compounded.
  3. Joined a separate sales programme after leaving EasyGrow specifically to break the "nice girl" identity on calls — the last block before consistent closes.
  4. Built a team of approximately 100 setters with a setter manager, two hiring and training leads, a developer, and a YouTube manager — removing herself from daily execution.
  5. Sacrificed personal hobbies — including horse riding, her biggest non-work priority — to carve out time while working full-time night shifts as a nurse.
  6. Rejoined Imperium's VIP Academy after her original programme concluded, continuing to invest in structured support rather than go it alone after the first win.
06 · Objections Overcome

What they believed. What was true.

"I don't have time — I'm working night shifts."
Regitze worked nights, ran a team of 100, and built to $30K. Time is not the variable. Priority is the variable.
"Doing outreach feels like bothering people."
Not reaching out to people you can help is the disservice. If the offer is real, staying silent is the mistake.
"Investing in a programme is too risky."
Not investing kept the result at zero for seven consecutive years. The programme was the turning point. Not investing is the real risk.
"If it doesn't work quickly, it probably won't work."
DM outreach is a volume game. Results arrive after consistent effort — not before. The answer to slow results is more reps, not a new model.

Seven years of nothing ended when she picked one model and refused to stop.

For someone on the fence

"Do it. And don't be afraid of investing in yourself — it's the best investment you can ever make. It's going to stay with you forever. It's not just in business. I have changed completely as a person. The transformation is worth more than the money."

— Regitze