IMPERIUM Client Result
Funnels & AI Systems · EasyGrow

$1.5K/month and confusion to $10K/month in under 2 months.

A funnel builder who spent six months stuck at $1.5K — unable to bridge the gap between responses and appointments — hit $10K within weeks of joining by fixing what he couldn't see alone.

Rok
Founder, Funnels & AI Systems Agency
Scroll for the full record
$10K
Monthly Revenue
6×
Revenue Growth
<2 mo
Time to Result
01 · The Bottleneck

Responses were coming in. Appointments were not. The gap had no diagnosis.

Right Now
Six months building alone after quitting a job in window production. Outreach going out, some replies coming back — but the bridge from response to booked call wasn't there.
What Happens
One appointment per week. Revenue stuck at $1.5K. No tracking meant follow-ups were missed. No pricing clarity meant revenue per engagement was capped at $2K regardless of value delivered.
The Squeeze
Single-channel dependency on Instagram. No follow-up system. No offer structure. Undercharging at $2K left zero margin to reinvest in a better product — or in anything else.
The Fix
Implemented the tracking sheet, rebuilt the outreach video with coaching input, restructured the offer, and raised pricing to $7K–$10K+ — closing a custom $10K deal within weeks.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$1.5K/Mo
performance-based model
Clients who didn't pay upfront didn't engage. Low commitment from the start meant low results for everyone.
Pricing
$2K Flat
no retainer, tight margins
Underpriced and overworked. No room to buy better tools, improve the product, or keep anything meaningful.
Appointment Volume
1/Week
Instagram only, no tracking
Leads came in, then disappeared. No follow-up system. One non-response and the prospect was gone forever.
Accountability
No Structure
self-directed, no external check
Plans existed. Execution slipped. Nobody was watching and no deadline had any real consequence attached to it.
Offer Clarity
Unclear
generalist, unaudited
No strong positioning. No structured deliverables. Difficult to sell, difficult to deliver, difficult to price with confidence.
After Under 2 Months
Monthly Revenue
$10K+/Mo
upfront fee, client invested
First $10K deal closed within weeks. Client engaged from day one — invested upfront and showing up accordingly.
Pricing
$7K–$10K+
+ $500/mo retainer
Higher price enabled reinvestment into better tools. The product improved because the margin to improve it finally existed.
Appointment Volume
Calendar Full
multi-channel, tracked
DMs and email combined. Every response captured, every follow-up systematised. No lead falling through the cracks.
Accountability
Weekly Coaching
external, consistent
Weekly calls with Devon plus group coaching sessions. Tasks get done before the next call — or they get explained.
Offer Clarity
Defined Offer
audited at onboarding
William recorded a 10-minute breakdown at onboarding. Clear deliverables, premium positioning, structured for conversion.
03 · The Turning Point

The VSL video was the moment. Rok had built it, implemented it, watched it fail — and was close to concluding the whole system was broken. One coaching call with Will and Nor changed the outcome. They reviewed the video, identified what needed fixing, and gave him specific changes to make. He recorded a new version the same day. Two days later, his outreach was converting. He sent a Slack message to the team: we're back alive. The difference between those two versions of the video wasn't talent. It was feedback he couldn't generate alone.

"

I would tell the people again to stop sitting on the fence and just pull the trigger. It is it's really life-changing. More so than you can imagine.

04 · How We Helped

The four levers.

Offer Audit

William recorded a detailed breakdown of every element of Rok's offer at onboarding — not a comment, a full review. He followed up once changes were implemented to confirm they were right. That thoroughness on day one set the standard for everything after.

Pricing Shift

Devon challenged the $2K pricing and walked Rok through the math of what he was actually delivering. Raising to $7K–$10K+ wasn't cosmetic — it unlocked the margin to build a better product and remove the desperation from every sales call.

Outreach Expansion

Moved Rok beyond Instagram-only into a multi-channel approach including email outreach. Ended the single-platform dependency that had capped his appointment volume at one per week regardless of how much effort went in.

Tracking & Follow-Up

Implemented the follow-up tracking sheet system that captured every response and systematised every next step. What had been an invisible leak — replies disappearing after one touchpoint — became a managed pipeline with conversion data.

05 · Key Actions Taken

What Rok did.

  1. Completed the foundations in week one and immediately applied outreach strategy changes to Instagram DMs — getting to implementation before any analysis paralysis could set in.
  2. Joined every relevant group coaching call — outbound, implementation, strategy — and arrived with a specific problem each time, not a general question.
  3. Rebuilt the VSL outreach video after coaching feedback from Will and Nor, recording the new version the same day and re-launching within 48 hours.
  4. Restructured the entire offer — not just the price — before raising from $2K to $7K, then closed a custom $10K + $500/month retainer deal by pricing to value delivered.
  5. Implemented the tracking sheet to capture every outreach response and systematise follow-ups, ending the single-touchpoint drop-off that had been killing pipeline.
  6. Began reinvesting higher-margin revenue into tools — including voice AI infrastructure — to build a better product rather than extract all profit from early deals.
06 · Objections Overcome

What they believed. What was true.

"Group coaching with 600 members won't give me real attention."
→Coaches stayed as long as needed on every call. Rok regularly had 10-to-20-minute deep dives on group sessions — no queue, no timer.
"I can figure this out alone — everything's on YouTube."
→Six months solo produced $1.5K. Six weeks in the programme produced $10K. The gap was feedback he couldn't generate without external eyes.
"I just need accountability — I don't need coaching."
→Rok joined for accountability. He discovered the programme was strategy, coaching, community, and a complete operating system — accountability was the smallest part.
"If the system doesn't work straight away, it's broken."
→When Rok's VSL failed, one coaching call fixed it. The system works. Execution needs iteration and feedback — not replacement.

From $1.5K to $10K in under two months by fixing the gaps he couldn't see alone.

For someone on the fence

"Stop sitting on the fence and just pull the trigger. It's life-changing — more so than you can imagine. If the free content is already that good, what's on the inside is next level. And if you're struggling with client acquisition, there's no better team out there."

— Rok