IMPERIUM Client Result
Content & Coaching · EasyGrow

THREE YEARS STUCK TO $15K/MONTH IN ONE MONTH.

Thibault had been building for three years and stuck at the same revenue for twelve months. His worst month was $3K. He joined EasyGrow on May 16th. By the end of June he had his first $15K month — and had rebuilt his identity from content creator to entrepreneur.

Thibault
Content Creator & Coach · Switzerland
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$15K
First Month Result
15–20%
DM Booking Rate
1 Mo
Time in Program
01 · The Bottleneck

A strategy that worked for years — until it didn't. Revenue declining. Confidence collapsing. Customers outperforming the coach.

Right Now
Thibault had built real Instagram and YouTube audiences using a content strategy that generated consistent clients for three years. Then the market evolved. The same strategy stopped working — and the clients stopped coming.
What Happens
Monthly revenue fell from 8–10K to 3K. Clients were progressing faster than the coach. Confidence in the product collapsed entirely — making every sales conversation harder than it had to be.
The Squeeze
3 calls per week felt like life or death. No DM system. No clear ICP. Unqualified prospects on every call. The offer said "help young men make money" — too vague to filter, too broad to close with conviction.
The Fix
Redefined the offer to a specific promise: help employed men quit their job in 6 months. Added an Instagram DM system with story poll segmentation. Went from 3 calls a week to 3+ calls per day — and stopped caring about individual outcomes.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$3K
worst month, declining
April was the worst month in over a year — just $3K. A year of 8–10K plateaus had already eroded confidence. This was the bottom that forced the decision to change everything.
Sales Calls
3/Week
emotionally desperate, high-stakes
Each call carried enormous weight because there were so few of them. The emotional attachment to individual outcomes made closing harder — desperation is visible on a call, and prospects feel it.
ICP Clarity
Vague
"young men wanting to make money"
The offer attracted anyone, which meant it resonated with no one specifically enough to close. Without a clear ICP, every call started from zero qualification and went nowhere fast.
DM Booking Rate
3–5%
industry average, no system
Relying on organic content alone with no structured DM outreach. Booking rate sat at the industry floor — the same result as everyone who does nothing deliberately to get above it.
Identity
Content Creator
no defined entrepreneur identity
Thibault saw himself as a content creator earning a living — not as an entrepreneur building a business. The ceiling was baked into the identity before any strategy had a chance to hit it.
After 1 Month
Monthly Revenue
$15K/MO
first month at this level, more ahead
First $15K month in the business after three years of building. The result arrived so fast that Thibault still couldn't fully believe it had happened at the time of this interview.
Sales Calls
3+/Day
detached from outcome, volume-based
From 3 calls a week to 3 or more per day — and no emotional attachment to individual outcomes. Missing a close doesn't sting when the next call is already on the calendar.
ICP Clarity
Sharp
"employed men, job to quit in 6 months"
Every piece of content now speaks to one person: a man with a job he wants to quit. If a prospect doesn't have a job, Thibault refers them elsewhere. Qualification is done before the call begins.
DM Booking Rate
15–20%
3–4x industry average
Instagram story polls segment the audience before any DM is sent. The Trojan Horse sequence with 17-step follow-up turned a standard content funnel into a booking machine running on autopilot.
Identity
Entrepreneur
defined vision, sharp identity
"I know what works, I know what doesn't, I know how to get more customers." The identity is no longer content creator — it is entrepreneur with a defined offer, a system, and a vision worth building toward.
03 · The Turning Point

Thibault had already spent money on a program that failed him — one that sold a solution that didn't match his actual problem. He was skeptical, but he had watched Charlie's whiteboard video and felt it was different. He joined on May 16th. Within 24 hours he was studying from 8am to noon, taking notes and implementing immediately. The first thing the program delivered wasn't a tactic — it was clarity. He didn't know what a qualified prospect looked like. He had never defined his ICP with precision. Once that changed, every call was already half-closed before it started. The $15K month arrived in June, and he still hadn't fully processed it. The calendar was full. The pipeline was real. The system was running.

"

When I think about my business I feel so much like a king in this castle. I know what works, I know what doesn't, I know how to get more customers.

04 · How We Helped

The four levers.

Offer Repositioning

Sharpened the ICP from "young men wanting to make money" to a precise, qualifying promise: men with a job to quit in six months. That single change pre-filtered every call, raised close rates, and ended the cycle of unqualified conversations.

Instagram DM System

Provided the multi-step DM framework with Instagram story poll segmentation — allowing Thibault to identify and DM only the subset of followers who matched his ICP before any outreach began. Result: 15–20% booking rate vs. a 3–5% baseline.

Sales Coaching

Jack's role-play sessions and live objection-destruction calls gave Thibault specific language to handle every objection without desperation. The shift from "I need this to close" to "I get a call as a doctor, not a closer" changed the dynamic of every conversation.

Acquisition Genesis

First-principles frameworks — including three hours on the biology of persuasion — gave Thibault the ability to understand why systems work, not just what to execute. That understanding is what allowed him to adapt the program for his specific market.

05 · Key Actions Taken

What Thibault did.

  1. Studied the program from 8am to noon every single day after joining, implementing immediately after each module instead of consuming content passively.
  2. Redefined the ICP to target exclusively employed men who want to quit their job in six months — and began filtering every prospect against that criterion before agreeing to a call.
  3. Added Instagram story polls at the end of every post to segment the audience into groups before sending any DM, ensuring outreach only reached pre-qualified viewers.
  4. Implemented the Trojan Horse DM sequence with a 17-step follow-up system, converting organic Instagram traffic into a systematic daily booking operation.
  5. Brought every unresolved objection from sales calls to Jack's coaching sessions for live destruction — treating missed closes as data, not defeats.
  6. Built SOPs for the outreach and DM process so the system was transferable to a setter — two people from his network were already being considered before the first month ended.
06 · Objections Overcome

What they believed. What was true.

"My content strategy is already working — I don't need a system."
→Content strategies have ceilings. One algorithm shift and the pipeline disappears. Systems produce pipeline regardless of platform changes.
"I already spent money on a program that failed me."
→The previous program sold a solution mismatched to the problem. This one diagnosed the problem first — ICP, offer, and system — before prescribing anything.
"One month is too short to see real results."
→$15K in the first month. The program is structured for fast implementation and quick wins — Thibault treated it that way, and the market responded.
"I'm not sure the investment is worth it."
→"It will maybe be the biggest investment of your life — but also the one that will last the longest." The skills learned here don't expire.

Three years of inconsistency ended in one month. First $15K month. Pipeline full.

For someone on the fence

"If you already have a business making three to five grand a month and you know how to work — this is for you. Just go for it. You already have the discipline. The only thing you don't have is the information. And not going for it is just a big mistake."

— Thibault