IMPERIUM Client Result
Crypto Investment · EasyGrow

ZERO AND NO ROADMAP TO $105K/MONTH IN 14 MONTHS.

Thibault built a French-language crypto investment coaching program from nothing — no prior offer, no tracking, no acquisition system. He set a $100K goal on his first call. In 14 months, he hit it. Then he made it the floor.

Thibault
Founder, Crypto Investment Coaching · France
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$105K/MO
Peak Monthly Revenue
4X
From $25K Previous Best
14 MOS
Time in Program
01 · The Bottleneck

No roadmap. No data. Trying every strategy — none long enough to matter.

Right Now
Thibault was making $15–25K from an existing business, but wanted to build a new crypto coaching offer from scratch. He had no acquisition system and no direction — just an audience and a goal.
What Happens
Without a committed strategy, everything was a guess. Webinars, VSLs, inbound, outbound — all were options, none were commitments. Revenue stayed unpredictable and nothing compounded.
The Squeeze
Thibault ran paid ads for 45 days without tracking. Two early sales created false confidence. In the end, the campaign cost more than it returned — discovered only after the damage was done.
The Fix
Chose one roadmap. Built tracking across every source and rep. Cut ads after data confirmed they were net negative. Consolidated DM outreach on Instagram. Raised prices from €2,900 to €5,800 in staged increments.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$0/MO
new product, launching from zero
Thibault's existing business generated $15–25K, but his new crypto coaching program started at nothing. His stated goal from day one: $100K/month.
Lead Source
GUESSWORK
six platforms, zero data
Tried Telegram, Twitter, Instagram, Facebook, Discord, and paid ads simultaneously — with no tracking to know what was converting or where to double down.
Pricing
€997
lifetime access, low commitment
First version attracted buyers who enrolled and disappeared. No urgency. No commitment. Community engagement was poor because financial skin in the game was minimal.
Data & Tracking
NOTHING
decisions made entirely by feel
No visibility into sales calls, show-up rates, or source performance. Ads ran for 45 days before Thibault discovered the campaign was net negative.
Team Size
1 PERSON
one editor and social media manager
One contractor managing content and editing. All strategy, all sales, all decisions sat with Thibault alone. There was no infrastructure for scale.
After 14 Months
Monthly Revenue
$105K/MO
single offer, membership community
In month 14, Thibault hit $105K — the exact target he had set in his first call. He immediately set a new baseline: $100K as the floor, not the ceiling.
Lead Source
INSTAGRAM ONLY
proven, tracked, optimized
After multi-platform testing and rigorous data analysis, Instagram outperformed every channel. All DM setting consolidated and systematized there with three dedicated setters.
Pricing
€5,800
staged raises, 65% cash-collected
Four price increases over 14 months. Cash-collected rate held at 65% from €3,600 to €4,800 — then held again at €5,800. The market wasn't the ceiling. Mindset was.
Data & Tracking
FULL STACK
every source, rep, and figure
Tracks show-up and close rate by source, rep performance month-over-month, and full company financials including net margin. Decisions are made on data, not instinct.
Team Size
8 PEOPLE
setters, closers, admin, editor
Three setters, two closers, one tracking and accounting assistant, one editor, one social media manager. Thibault runs strategy — and only strategy.
03 · The Turning Point

Thibault already knew how to build an audience — 54K on Instagram, 500K on TikTok. What he didn't know was how to convert that audience systematically. The turning point was treating business like a science: every source tracked, every decision backed by data. When he finally saw the numbers on his ad spend — 45 days, two sales, net negative — the instinct to "feel it out" disappeared permanently. Data replaced gut. The business became predictable. And predictability became the foundation for everything that followed.

"

I want to make 100K consistently — and then we can rediscuss the goal.

04 · How We Helped

The four levers.

Offer Architecture

Built a V2 crypto coaching program with a clear price point, limited-duration access, and a structured community model — replacing lifetime deals that created disengaged, low-commitment buyers.

Scientific Tracking

Introduced tracking for every sales call: show-up rate by source, close rate by rep, and net margin by month. Turned gut-feel decisions into data-backed ones and stopped a money-losing ad campaign before it ran further.

DM Setting System

Deployed Instagram as the sole outbound channel after multi-platform testing confirmed it outperformed everything else. Three commission setters now run the system full-time with clear metrics and SOPs.

Price Positioning

Guided four price increases from €2,900 to €5,800 — each paired with genuine product additions. Cash-collected rate held at 65% across every raise, confirming the market wasn't the ceiling. The mindset was.

05 · Key Actions Taken

What Thibault did.

  1. Completed Acquisition Genesis and rebuilt his crypto coaching offer from the ground up with a structured price point and limited-duration access model.
  2. Sold the course before recording it — secured the first 5–10 members through organic content before the full product was built.
  3. Built a full tracking system for every sales call: show-up rate by source, close rate by rep, and net margin tracked monthly.
  4. Ran paid ads, tracked results for 45 days, discovered the campaign was net negative, and cut spend entirely.
  5. Focused all DM outreach on Instagram after multi-platform testing confirmed it as the highest-converting channel.
  6. Raised prices from €2,900 to €5,800 across four staged increments, adding program components at each step — holding a 65% cash-collected rate throughout.
06 · Objections Overcome

What they believed. What was true.

"My market won't pay high prices — French audiences aren't used to it."
→Went from €997 to €5,800 while cash-collected rate held at 65%. The ceiling was mindset, not the market.
"I can build without tracking — I've already hit $25K without it."
→Ads ran 45 days burning cash before data confirmed they were net negative. Tracking changed every future decision.
"Being on multiple platforms maximizes my reach and leads."
→After tracking, Instagram outperformed every other channel combined. Consolidation multiplied output.
"A guarantee is too risky in crypto — I can't control the market."
→Built a high-conviction offer without one by strengthening education depth and community quality. Conversion never suffered.

He turned a $0 launch into $105K monthly by committing to one strategy — then tracking everything.

For someone on the fence

"If you want to do business with good values and long-term thinking, EasyGrow is helpful. It keeps you focused on what matters — product, outreach, sales, appointments, and converting them."

— Thibault