IMPERIUM Client Result
Digital Marketing Agency · EasyGrow

BROKE STUDENT TO €13K/MONTH AFTER ONE DECISION TO GO ALL IN.

Tycho quit university, moved back to his mother's house, and cut every bad habit. Twelve months later he's earning €13K/month, training for a half-marathon, and hasn't smoked in nearly a year.

Tycho
Founder, Digital Marketing Agency · Netherlands
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€13K/MO
Monthly Revenue
∞%
Revenue Growth From Zero
12 MO
Time in Program
01 · The Bottleneck

Zero income. Years of failed attempts at NFTs and dropshipping. Building all the wrong things in the agency instead of focusing on acquisition.

Right Now
Tycho is living with nine other students in Rotterdam — parties, social invites, constant distraction. He has an agency in name only. Zero clients. Zero income. And years of failed ventures behind him.
What Happens
He starts building websites, onboarding pages, scripts — all the things that feel productive and produce nothing. NFTs and dropshipping had already cost him years of effort without a single result. The agency is heading the same direction.
The Squeeze
Trying to run the agency alongside university while surrounded by a social environment designed to pull focus. Every invitation is a distraction. Every distraction is a day the agency doesn't grow. He hits a two-month deliverability crisis with no emails going out at all.
The Fix
Tycho quits university, moves back to his mother's house, cuts smoking and drinking, and commits 10-12 hours per day to the business. He automates Loom Alchemy outreach through a VA and leans on the EasyGrow community to solve every problem that surfaces.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
€0/MO
zero clients, zero income
Years of effort across NFTs and dropshipping had produced nothing. The agency existed in name. The income did not.
Focus
Split
university + agency + social life
Three priorities is no priorities. Uni consumed time. Friends took what remained. The agency got what was left — which was not enough.
Habits
Destructive
smoking, no exercise, party lifestyle
A student life optimized for short-term comfort and long-term stagnation. Tycho knew it wasn't the life he wanted. He stayed in it anyway.
Outreach
Broken
deliverability crisis for 2 months
A two-month period where no emails could be sent at all. Zero clients closed. Described as extremely painful — the low point of the year.
Community
Isolated
no likeminded people, no support
Surrounded by people with completely different goals. No one in his environment understood what he was trying to build or why it mattered.
After 12 Months
Monthly Revenue
€13K/MO
consistent, scaling toward €20K
A fully stacked bank account and a trajectory that has him targeting €20K by the first half of the coming year. No income anxiety — just building.
Focus
Total
agency only, 10–12 hours/day
Quit uni. Moved back to his mother's. Removed every competing priority. Now it is the business and nothing else — and the trajectory shows it.
Habits
Rebuilt
no cigarettes, half-marathon training
Nearly 11 months without a cigarette. Preparing to run a half-marathon in January. His mother quit smoking at the same time — he's proud of her for it too.
Outreach
Automated
VA-run Loom Alchemy system
A VA records and sends every Loom. Tycho acquires three to four clients per month without touching outreach himself. He only handles sales and fulfillment.
Community
Real Network
friends, advisors, and collaborators
Genuine friendships built through EasyGrow. When the deliverability crisis hit, a community connection named Remon — with the exact right expertise — helped him solve it.
03 · The Turning Point

Tycho describes it as sitting on a train moving very fast toward a destination he didn't want — three more years of student life, then a job. He felt it viscerally for 18 months before he acted on it. When he finally moved back, quit uni, and went all in, the deliverability crisis in April nearly derailed everything. Two months with no emails, no clients. A friend from the EasyGrow community named Remon — an experienced entrepreneur with advertising expertise — helped him through it. That crisis became the proof of concept for why the community matters as much as the curriculum.

"

I was sitting in this train going very very fast into a direction I do not want to arrive at.

04 · How We Helped

The four levers.

Loom Alchemy Automation

With Eric Kevlar's MGA setup guidance, Tycho built a fully automated outreach system. A VA records and sends every Loom. He acquires three to four clients per month without doing any outreach himself — only sales and fulfillment.

Mindset Modules

The mindset curriculum opened his eyes to what needed to change personally before the business could change. It became the catalyst for quitting smoking, cutting alcohol, starting physical training, and rebuilding an identity capable of running a real business.

Community Support

Real friendships, not just a forum. When a two-month deliverability crisis threatened to end the agency entirely, a community connection named Remon — with exactly the right technical expertise — stepped in and solved it. The community was the safety net that made going all in survivable.

Coaching Calls

From two coaching calls per week when Tycho joined to over 30 available per week now — live access to coaches with real answers for live problems. When something breaks at the agency, he doesn't search YouTube. He gets on a call.

05 · Key Actions Taken

What Tycho did.

  1. Quit university and moved back to his mother's house to eliminate every competing priority and go all in on the agency.
  2. Cut all destructive habits — quit smoking for nearly 11 months, stopped drinking, started training toward a half-marathon.
  3. Built a fully automated Loom Alchemy outreach system with a VA handling recording and sending — freeing himself entirely from outreach work.
  4. Committed 10-12 hours per day to the business — sales calls, fulfillment, and system building — with no other obligations competing for his time.
  5. Leaned into the community during a two-month deliverability crisis, using a connection named Remon to resolve the technical issue that had stopped all outreach.
  6. Attended coaching calls consistently to get real-time answers to live agency problems rather than spending hours troubleshooting alone.
06 · Objections Overcome

What they believed. What was true.

"I can't afford to invest in a program right now."
→Tycho compared the cost to €2,000/year in university fees — the same money, infinitely better ROI. He had the funds. He was spending them on the wrong education.
"I can figure this out by myself."
→He spent years on NFTs and dropshipping making zero. The program gave structure, removed guesswork, and provided the community support that got him through the hardest moments.
"I can do this alongside university."
→He tried it. The student environment won every time. Going all-in wasn't a lifestyle choice — it was the only configuration that worked.
"It will take too long to see results."
→Tycho acknowledged the road is long and painful. But the framework shortened years of trial and error into 12 months with a clear path, live support, and a community that doesn't let you stay stuck.

From broke student to €13K/month after one decision to go all in and mean it.

For someone on the fence

"Take the risk — because it's not that big of a risk eventually. Know that it's going to be a very long and painful road. Don't think it's going to be easy. But go all in, don't cut corners, and give it your all. If you go half-heartedly, it won't work. If you go all in, the reward is way bigger than the risk."

— Tycho