Gym & Studio Marketing · Australia · EasyGrow

NICHE-HOPPING WITH ZERO CLIENTS TO $25K/MONTH IN 12 MONTHS.

Three school leavers. No niche, no offer, no closes. Booked 100 sales calls and converted almost none of them. Twelve months later they were at $25K/month recurring — calling from Bali.

Matt, Angus & Victor

Founders, Vertical Marketing · Australia

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$25K

Monthly Recurring Revenue

50–60%

Sales Conversion Rate

12 Mos

Time in Program

01 · The Bottleneck

Three 18-year-olds working 8 hours a day, six days a week, with nothing to show for it.

Right Now

Just finished school. Running a marketing agency targeting tradespeople — plumbers, electricians. Booked around 100 sales calls. Converted three of them. No revenue, no direction.

What Happens

Without foundations, more outreach produces more rejection. Niche-hopping explains away the failure but doesn't fix it. The effort compounds but the result doesn't.

The Squeeze

No understanding of why things weren't working — not the niche, not the offer, not the sales approach. Just grinding blindly with no framework to diagnose the problem.

The Fix

Joined EasyGrow. Started with Acquisition Genesis — foundations first. Picked gym and studio owners as the niche. Built a structured offer. Matt's close rate went from near zero to 50–60%. Revenue hit $25K/month within the year.

02 · The Imperium Transformation

Before & After

Before Imperium

Monthly Revenue

~$0

100 calls, 3 closes, no growth

Three months in the trades niche — plumbers and electricians — with almost no results to show. The problem wasn't the niche. It was the approach.

Sales Conversion

NEAR ZERO

Calls booked, none closed

Matt was sharing sales with Angus early on. Self-doubt was constant. No script, no structure, no framework for handling objections.

Niche Clarity

NONE

Hopping between markets

Every failed niche got blamed for the failure. Trades didn't work — so try the next one. The real problem was never addressed.

Team Structure

UNDEFINED

Three people doing everything

No specialization. All three doing all tasks. No accountability system, no KPIs, no clarity on who owned what.

Lifestyle

STUCK

At home, broke, going nowhere

Watching Charlie Morgan videos in the public library during high school. Knowing they didn't want the traditional path. No idea how to build the alternative.

After 12 Months

Monthly Revenue

$25K/MO

Gym and studio owners, recurring

Running Facebook ads, SMS marketing, CRM management and database reactivations for gym owners across Australia — with plans to expand internationally.

Sales Conversion

50–60%

From the first call in the gym niche

Matt implemented the EasyGrow sales script from day one in the gym niche. Conversion rate hit 30–40% immediately — and is now at 50–60%. He expects every prospect to close.

Niche Clarity

GYM OWNERS

Australia first, then international

The niche was found through the program, not luck. The offer was built around it. Now the business has clear authority and a clear market to expand into.

Team Structure

SPECIALIZED

Each person owns their domain

Matt leads sales. Victor and Angus handle service delivery. Everyone knows what they're responsible for — and the business runs accordingly.

Lifestyle

TRAVELING

Running the business from Bali

The goal they stated on the sales call — travel the world, build a multi-six-figure agency — accomplished within the year. Interview conducted from Bali.

03 · The Turning Point

The shift happened when the foundations landed. Going through Acquisition Genesis didn't just teach business mechanics — it opened their minds to why they weren't getting results. The program explained that it was never about the niche. It was about being the wrong version of themselves to earn that outcome. Victor, who had been the most resistant on the sales call, described it simply: once the foundations were in place, "everything else just seems to make so much more sense." Matt went from sharing sales responsibilities out of self-doubt to expecting every prospect to close — and being frustrated when they didn't.

What you put into it to purchase a product, you would get tenfold back — guaranteed. Not a single doubt in my mind if you put in the work.

04 · How We Helped

The four levers.

Acquisition Genesis

The foundations module reshaped how all three of them understood why the business wasn't working. Not the niche, not the market — the lack of a framework for thinking. Everything built on top of it was faster and cleaner as a result.

Sales Module & Script

Matt implemented the sales script from the first call in the gym niche. Conversion rate hit 30–40% immediately from a near-zero base. It's now 50–60%. He described the structure as something he didn't know existed before the program.

Outbound Systems

The cold calling, email, and outbound frameworks gave the team a process that didn't require constant manual effort — allowing them to book appointments consistently without it consuming the whole day.

Community & Coaching

Weekly coaching calls gave three young founders access to people who had already solved what they were facing. Victor described the community as one of the most understated parts of the program — surrounding yourself with people already where you want to be.

05 · Key Actions Taken

What they did.

Started with Acquisition Genesis and went through it fully — resisting the urge to skip to tactics before the foundations were understood.
Made the decision to leave the trades niche and move to gyms and studio owners — a deliberate choice, not another niche-hop.
Divided responsibilities across the team: Matt took sales, Victor and Angus took service delivery — creating accountability and ending the "everyone does everything" chaos.
Matt implemented the EasyGrow sales script from the first gym niche call — tracking conversion from day one and refining it based on each session.
Built and launched automated outbound systems — email and cold calling infrastructure — that generated consistent appointments without requiring constant manual input.
Showed up consistently on coaching calls, asked specific questions, and applied the answers the following day — treating the support system as a direct competitive advantage.

06 · Objections Overcome

What they believed. What was true.

"We're 18 — nobody is going to take us seriously or pay us real money."

→They were at $25K/month recurring before their 20th birthdays. Authority in a niche is built through process and results — not age.

"The problem is the niche — we just need to find the right one."

→Three months of niche-hopping proved otherwise. The problem was the offer, the approach, and the foundations. The niche was the last thing that needed changing.

"We'd have got here eventually on our own — we just needed more time."

→They directly stated they would not be at $25K/month without the program — not at the same speed, and not with the systems and foundations in place to scale further.

"This program is probably just for more experienced people."

→Three school leavers, fresh at 18, with no prior business success — built a $25K/month recurring agency and the lifestyle they described wanting from the very first call.

Three school leavers who couldn't close a call. Twelve months later: $25K/month from Bali.

For someone on the fence

"Ask yourself first: are you willing to put in the work? Are you really dedicated to making this work? If you can't answer those questions honestly, don't take the program. But if you say yes — this is exactly what you need. Running a business has so many different areas and skills and expertise to learn. This program gives you all the foundations. If you put in the work, there is no way you fail."

— Matt, Angus & Victor