IMPERIUM Client Result
E-Commerce Scaling Agency · EasyGrow

FILMING LOOMS ALONE TO A 15-PERSON AGENCY IN 12 MONTHS.

Zach ran an e-commerce scaling agency with deep client integrations and great delivery — and was burning out filming personalized Looms by hand. Twelve months after joining EasyGrow, he had 15 people and some of the strongest client retention in the space.

Zach
Founder, Flax Labs · E-Commerce Scaling Agency
Scroll for the full record
15
Team Members (from 2)
650%
Team Growth
12 MOS
Time in Program
01 · The Bottleneck

Outstanding service delivery. Outreach that depended entirely on the founder's time.

Right Now
Running Flax Labs — a full-service e-commerce scaling agency covering ads, full financial tracking, and strategy. Filming five to ten personalized Looms a day by hand, burning out, hating the process.
What Happens
Outreach output is capped by personal energy. With two people, there's a hard ceiling on how many clients can be served — and on how many could even be contacted each day.
The Squeeze
VAs had been asked to write their own outreach scripts — with predictable results. Outreach was either outsourced without a system or ground out manually without leverage. Neither scaled.
The Fix
Adopted EasyGrow's outreach system and the principle of building team members into specific roles. Went from 2 people to 15, with dedicated specialists in outreach, media buying, reporting, and creative.
02 · The Imperium Transformation

Before & After

Before Imperium
Team Size
2 PEOPLE
founder plus one
A two-person operation with strong delivery but no capacity for the outreach volume needed to grow. The ceiling was baked into the headcount.
Outreach
5–10/DAY
manual Looms, founder-filmed, burning out
Personalized Looms by hand — effective when done, unsustainable at scale. Five to ten a day was the ceiling, and Zach hated every one.
VA Utilization
REVOLVING
no system to give them
VAs were asked to write their own outreach scripts. Without a defined system, the people came and went without producing results.
Service Depth
ADS-LED
Facebook and paid media focus
Strong on paid media, but without full financial integration, attribution gaps after iOS 14 created blind spots that the service couldn't answer.
Hiring Process
AD HOC
trial and error, no framework
No consistent process for finding or evaluating the right kind of hire. Several attempts, several misses before landing on the right people for each role.
After 12 Months
Team Size
15 PEOPLE
dedicated specialists across every function
A 15-person agency with dedicated roles in outreach, media buying, reporting, UGC acquisition, and creative. Each function owned by a specialist — not the founder.
Outreach
SYSTEMIZED
delegated, scalable, founder-free
The outreach that used to burn Zach out at 10 videos a day became a team function. Volume scales without the founder's time being the constraint.
VA Utilization
RETAINED
stable team, defined roles, consistent
The right system gave every team member something concrete to execute. Retention replaced the revolving door as soon as roles were properly defined.
Service Depth
FULL STACK
ads, finance, strategy, UGC, reporting v7.2
Full P&L tracking for every client. Internal reporting software on version 7.2. A UGC acquisition system feeding the creative team. Clients describe the agency as a business partner — not a vendor.
Hiring Process
FRAMEWORK-DRIVEN
systems builders, not process followers
Zach now hires for people who build and improve systems — not follow them. Questions designed to reveal critical thinking, initiative, and a five-year vision that fits the agency's direction.
03 · The Turning Point

Zach received a cold email that scrolled through his website drawing arrows on it. He watched it twice before realizing it was automated. That was the moment. He responded with "how much" and paid mid-call. He didn't need convincing that outreach worked — he needed a version of it that didn't depend entirely on him. The program gave him the system, and he built everything else: the team, the tools, the retention engine, the financial integration model that now makes his clients almost impossible to leave.

"

The return on investment becomes more exponential year over year — especially as you understand the context of the information and come back to the course.

04 · How We Helped

The four levers.

Automated Outreach

Gave Zach a system that could be delegated and scaled without the founder's time. The outreach that used to burn him out at ten videos a day became a team function — indistinguishable from personal at the point of contact.

Offer Building

The offer-building content gave Zach the framework to justify higher price points, performance fees, and eventually a full financial integration service that competitors couldn't replicate quickly.

Sales Training

The sales content now sits in Zach's internal training library. New team members go through it to close specific skill gaps — it functions as ongoing training, not just onboarding material used once.

Principle-Based Thinking

Rather than scripts, the program taught Zach how to build self-improving systems. Every tool, process, and hire reflects a principle — not a template. The agency evolves monthly because the thinking does too.

05 · Key Actions Taken

What Zach did.

  1. Implemented EasyGrow's outreach methodology and removed himself from the manual Loom filming process — turning a founder-dependent activity into a team function.
  2. Built a 15-person agency by hiring Systems Builders — people who develop and own processes rather than follow pre-built ones.
  3. Created internal client reporting software now at version 7.2, improved monthly through client feedback and stress testing with new client cohorts.
  4. Built a UGC acquisition system using VAs feeding a dedicated video team — solving a client need before clients articulated it, deepening integration and retention.
  5. Adopted a full financial integration model that tracks every client's complete P&L — enabling performance-based pricing and making the agency functionally irreplaceable.
  6. Shared the program with new team hires to close specific skill gaps — making it a recurring internal training asset that compounds in value with every new team member added.
06 · Objections Overcome

What they believed. What was true.

"I already do personalized Loom outreach — I don't need help with it."
→Zach was filming 5–10 Looms a day by hand and burning out. The automated system was barely distinguishable from manual — and required a fraction of his time.
"Most programs are more marketing than product."
→EasyGrow is built by people running agencies. It evolves monthly. Zach sends team members back to it years later. The product is the point, not the funnel.
"I'm not sure the price is worth it for my stage."
→The ROI compounds. Zach now uses the program as internal training material. Every new hire who goes through it multiplies the original investment.
"The program won't apply to my complex service model."
→Zach's model — full P&L integration, performance fees, multi-channel at scale — is among the most complex in e-commerce. The program's principles scaled to every layer of it.

From filming Looms alone to running a 15-person machine.

For someone on the fence

"Upskill yourself as much as possible. Develop your own ability to add value — because sales becomes easy when you can walk into any meeting, dissect a business in 30 minutes, and give them three things that will clearly make them more profitable."

— Zach