IMPERIUM Client Result
Executive Business Coach Training · EasyGrow

Sporadic $15K to $110K/Month in 18 Months.

Zander had a product people loved and never bought. Four years of building, two businesses, and dozens of programs — and still couldn't crack consistent revenue. Eighteen months with EasyGrow and Imperium took him to $110K/month average, with a $5M annual target in sight.

Zander
Founder, Business Coach Academy · UK
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$110K
Average Monthly Revenue
7x
Revenue Growth ($15K → $110K)
18 Mo
Time in Program
01 · The Bottleneck

A product everyone loved. That no one would buy.

Right Now
Averaging $15-16K/month with massive swings. Some months at $25-30K. Others at zero. Pouring money into programs to fix a problem that kept resisting everything tried.
What Happens
Prospects came back two, three, four times. Said they loved it. Never pulled the trigger. Without enough appointments, there were never enough attempts to learn what was broken.
The Squeeze
Three product tiers. An over-detailed sales process. An offer explaining everything the product contained — and confusing prospects instead of converting them. Everyone said they loved it. No one bought.
The Fix
Stripped the product to one clear program with a specific timeline and part-time angle. Rewrote the offer to be outcome-based. Launched LinkedIn automated outreach to flood the calendar with appointments.
02 · The Imperium Transformation

Before & After

Before Imperium
Monthly Revenue
$15K/MO
Sporadic — zero some months, $30K others
An average that masked a volatile reality. Some months produced meaningful revenue. Others produced nothing. No baseline to build from.
Product Suite
3 Tiers
Complex, operationally heavy, confusing in sales
Three different product levels trying to serve people in different ways — adding operational burden and creating confusion in the sales conversation.
Sales Process
Overcomplicated
Too much detail, too many features, no clear outcome
Prospects were told everything the product contained. They were confused. They came back for second, third, and fourth calls — but still didn't buy.
Lead Source
Inconsistent
Multiple attempts, nothing systematic
Years of trying different outreach and lead gen methods without a structured system that could be tested, measured, and improved.
Mindset
Lost Hope
Four years of effort, no corresponding growth
"I had lost hope. I didn't give up — but I really for the first time ever just had lost hope." The business Zander knew should work kept resisting him.
After 18 Months
Monthly Revenue
$110K/MO
Peak month $125–130K. Bad months are now $85K.
Consistent high-revenue months with a new floor that exceeds the old ceiling. What Zander once described as a "bad month" is now $85K.
Product Suite
One Program
Two-level (functionally one), simple and clear
Front-end and back-end — almost feels like a single product. Operationally simple, easy to sell, and delivering better results for clients because the scope is clear.
Sales Process
Outcome-Based
High-level, simple, converts on the first call
Removed the depth. Focused on the outcome. Prospects now understand immediately what they're buying and why it works for them specifically.
Lead Source
LinkedIn
Automated outreach — consistent appointment volume
Automated LinkedIn cold outreach with a refined offer gave Zander enough appointments to test, learn, and improve at a pace the business had never had before.
Team
11 People
Ops, closers, CMO, client success team + director
A full operational team built to exceed the current revenue — including two closers, a client success director, and client success managers owning the recurring business.
03 · The Turning Point

Zander got on the call ready not to join. He'd bought program after program and each one gave him pieces but never the whole thing. His cash flow was strained. His confidence in the business was eroding. Then he saw the breadth of what EasyGrow offered — specifically the offer video. For the first time, he understood not just how to create an offer, but how to describe it at every level of the business: outreach, landing pages, sales calls. That was the moment. He joined the same day. The offer video alone, he says, explained what Alex Hormozi's book had tried to — and finally made it land.

"

I had lost hope. I didn't give up because some entrepreneurs just don't — but I really for the first time ever just had lost hope.

04 · How We Helped

The four levers.

Offer Simplification

The offer video gave Zander the framework to strip three product tiers into one clear, part-time coaching program with a specific timeline, achievable outcome, and unique mechanism. Prospects finally understood what they were buying.

Appointment Volume

LinkedIn automated outreach gave Zander enough appointments to actually run meaningful tests. Without volume, there's no feedback loop. Volume made improvement possible — and rapid.

Sales Expertise

Working closely with Imperium's sales expert simplified the pitch and removed the detail overload that had been creating confusion on calls. Without this, the growth would not have happened at the rate it did.

Mastermind Access

As a Mastermind client, Zander received depth-of-response on operational edge cases — refund situations, scaling decisions, team structure — that no standard program could provide.

05 · Key Actions Taken

What Zander did.

  1. Went through the offer module on day one and immediately rebuilt the product around a clear, outcome-based promise — a specific program length, a realistic income target, and a unique part-time mechanism that explained why business coaching was the right vehicle for experienced executives.
  2. Launched LinkedIn automated outreach with the refined offer — generating consistent appointment volume for the first time in the business's history, enabling a real feedback loop for improvement.
  3. Removed two of three product tiers entirely — eliminating operational complexity, reducing fulfillment burden, and making the sales process dramatically simpler for both sides of the conversation.
  4. Hired a part-time CMO to help apply offer clarity to messaging, outreach copy, and landing pages — ensuring the simplified offer translated across every touchpoint in the funnel.
  5. Built a client success team from scratch — two managers and a dedicated director — to own recurring revenue, coaching quality, and client results as the business scaled past the founder's direct involvement.
  6. Scaled from a small team to 11 people including two closers, an ops manager, CMO support, and a full client success function — building the operational infrastructure to support a $5M annual goal.
06 · Objections Overcome

What they believed. What was true.

"I've invested in so many programs — this will be the same."
→Every other program gave Zander pieces. EasyGrow gave him the full bridge — especially on offer construction, which no other program had resolved in four years of trying.
"My cash flow is too tight to invest again."
→Zander was in a difficult cash position when he joined. Eighteen months later: $110K/month average and a $5M annual forecast. The investment was the inflection point.
"I already know how to run a business."
→Zander had built a 22,000-member company before this one. He still describes the offer video as the clearest explanation of offer construction he'd ever encountered — better than Hormozi's book.
"It might be another program that doesn't deliver."
→"I'm telling you it's absolutely not that. It does have the depth behind it that you don't find elsewhere." — Zander, 18 months in, $110K/month.

Four years of resistance. $110K a month in 18 months. The offer changed everything.

For someone on the fence

"I understand how scary it is that it could be another program that doesn't deliver. But I'm telling you it's absolutely not that. It has everything you need to be successful — and the depth behind it you don't find elsewhere. Trust the leap. This is the one that unlocks the $10K, $15K, $20K months that give you room to breathe again."

— Zander